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  5. Optimizely vs PostHog

Optimizely vs PostHog

OverviewComparisonAlternatives

Overview

Optimizely
Optimizely
Stacks3.9K
Followers879
Votes100
PostHog
PostHog
Stacks154
Followers105
Votes6
GitHub Stars29.9K
Forks2.0K

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Detailed Comparison

Optimizely
Optimizely
PostHog
PostHog

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Open-source product analytics for developers and product teams. PostHog helps you build better products without sharing your data with anyone. Deploy on your own infrastructure and automatically collect events, session recordings and more.

Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations
OPEN SOURCE: Create plug-ins, inspect our code, request features and talk to our team on Github.; SELF-HOSTING: Deploy on your infrastructure to retain control of your data, or launch instantly on our cloud.; CORE METRICS: Auto-capture events such as sign-ups, purchases and pageviews, then analyse results.; SESSION RECORDING: See how users intact with your products while filtering out sensitive data to protect them.; EXPORT DATA: Transfer or replicate info to platforms such as Redshift, S3, BigQuery or Snowflake.; LIBRARIES: Send events to PostHog with JavaScript, Python, Ruby, Node, PHP, Android, iOS and more.
Statistics
GitHub Stars
-
GitHub Stars
29.9K
GitHub Forks
-
GitHub Forks
2.0K
Stacks
3.9K
Stacks
154
Followers
879
Followers
105
Votes
100
Votes
6
Pros & Cons
Pros
  • 50
    Easy to setup, edit variants, & see results
  • 20
    Light weight
  • 16
    Best a/b testing solution
  • 14
    Integration with google analytics
Pros
  • 3
    Full access to data when self-hosting
  • 3
    Frontend events captured out of the box
Integrations
Heap
Heap
WordPress
WordPress
New Relic
New Relic
Google Analytics
Google Analytics
Jira
Jira
Mixpanel
Mixpanel
Hotjar
Hotjar
Localytics
Localytics
FullStory
FullStory
ClickTale
ClickTale
PagerDuty
PagerDuty
Node.js
Node.js
PostgreSQL
PostgreSQL
Render
Render
iOS
iOS
Amazon S3
Amazon S3
Flutter
Flutter
Customer.io
Customer.io
AWS CloudFormation
AWS CloudFormation
Helm
Helm

What are some alternatives to Optimizely, PostHog?

Heap

Heap

Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

KISSmetrics

KISSmetrics

Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.

Visual Website Optimizer

Visual Website Optimizer

Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales

Rybbit

Rybbit

Next-gen, open source, lightweight, cookieless web & product analytics for everyone — GDPR/CCPA compliant.

Fragmatic

Fragmatic

Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled

SendroAI

SendroAI

SendroAI is an AI-powered email marketing platform designed for inside sales and SDR teams. It enables businesses to scale personalized outreach with intelligent automation. From A–Z email testing and multilingual campaigns to AI-driven research and self-learning algorithms, SendroAI ensures every message resonates with your prospect. The platform delivers real-time analytics, adaptive sequencing, and campaign intelligence to help teams send 20–100 hyper-personalized emails daily—without losing the human touch.

Optimize

Optimize

Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.

Google Optimize

Google Optimize

It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.

Adobe Target

Adobe Target

A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.

VWO

VWO

Conversion Optimization Platform is an all-in-one data analytics, research, and testing suite to optimize your websites and applications to achieve the desired goal.

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