Optimizely vs Snowplow
Overview
Share your Stack
Help developers discover the tools you use. Get visibility for your team's tech choices and contribute to the community's knowledge.
CLI (Node.js)
Manual
Detailed Comparison
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform. | Snowplow is a real-time event data pipeline that lets you track, contextualize, validate and model your customers’ behaviour across your entire digital estate. |
Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations | Track rich events from your websites, mobile apps, server-side systems, third party systems and any type of connected device, so that you have a record of what happened, when, and to whom;Load your data into your data warehouse of choice to power sophisticated analytics;Process your data including validating, enriching and modeling it;Your data is available in real-time via Amazon Kinesis, Google Pub/Sub and BigQuery to power real-time applications and reports;Your data pipeline is running in your cloud environment giving you full ownership and control of your data |
Statistics | |
GitHub Stars - | GitHub Stars 7.0K |
GitHub Forks - | GitHub Forks 1.2K |
Stacks 3.9K | Stacks 132 |
Followers 879 | Followers 174 |
Votes 100 | Votes 35 |
Pros & Cons | |
Pros
| Pros
|
Integrations | |
What are some alternatives to Optimizely, Snowplow?
Keen
Keen is a powerful set of API's that allow you to stream, store, query, and visualize event-based data. Customer-facing metrics bring SaaS products to the next level with acquiring, engaging, and retaining customers.
Visual Website Optimizer
Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales
Quickmetrics
It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.
Ahoy
Ahoy provides a solid foundation to track visits and events in Ruby, JavaScript, and native apps.
digna
Is the game-changing European modern data quality platform that effortlessly uncovers anomalies and errors in your data with Artificial Intelligence.
Bitdeli
Build dashboards and reports with exactly the metrics you need using plain Python scripts. There is nothing new to learn. Bitdeli keeps your results up to date, no matter how much data you have or how complex your metrics are. Get started in minutes with our growing library of open-source analytics, created by experienced data hackers.
Rybbit
Next-gen, open source, lightweight, cookieless web & product analytics for everyone — GDPR/CCPA compliant.
SendroAI
SendroAI is an AI-powered email marketing platform designed for inside sales and SDR teams. It enables businesses to scale personalized outreach with intelligent automation. From A–Z email testing and multilingual campaigns to AI-driven research and self-learning algorithms, SendroAI ensures every message resonates with your prospect. The platform delivers real-time analytics, adaptive sequencing, and campaign intelligence to help teams send 20–100 hyper-personalized emails daily—without losing the human touch.
LinkScale
The fastest bulk URL shortener for agencies and marketers. Upload a CSV with 100,000 URLs, get branded short links in seconds. Custom domains, click analytics, API access.
Fragmatic
Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled
