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Braze vs Twilio: What are the differences?
Introduction
In this document, we will explore the key differences between Braze and Twilio. Both Braze and Twilio are platforms that provide communication solutions but they differ in various aspects. Below are six key differences outlined between Braze and Twilio.
Functionality: Braze primarily focusses on customer engagement and retention by offering features like personalized messaging, multi-channel marketing campaigns, and customer segmentation. On the other hand, Twilio is an API-centric cloud communications platform that enables programmable voice, text, and video communications, allowing developers to build their own communication solutions.
Use Case: Braze is commonly used by marketing teams to engage with customers and deliver personalized, targeted messages through various channels like email, push notification, and in-app messaging. In contrast, Twilio is more often employed by developers who require programmable communications capabilities to integrate voice, SMS, and other communication channels into their applications.
Integration Capabilities: Both Braze and Twilio offer extensive integration capabilities, but with different focuses. Braze provides integrations with numerous marketing automation platforms, customer data platforms, and other marketing technology tools to facilitate data exchange and automation. Twilio, on the other hand, offers a wide range of APIs and SDKs to integrate its communication functionalities into various applications and systems.
Pricing Model: Braze's pricing is typically based on the number of monthly active users, while Twilio follows a usage-based pricing model. In Braze, users are charged based on the number of unique individuals who interact with the app, whereas Twilio charges for the number of messages sent, calls made, and other communication activities.
Development Complexity: While both platforms have their own learning curves, the development complexity differs. Braze provides a user-friendly interface with visual editors and pre-built templates, allowing marketers without coding knowledge to create and manage campaigns easily. Twilio, on the other hand, requires some programming knowledge for developers to leverage its APIs and SDKs effectively.
Primary Focus: Braze's primary focus is on marketing automation and engagement, providing tools for marketing teams to drive customer loyalty and retention. Twilio's main focus is on communication enablement, empowering developers to build customized communication solutions for their applications.
In summary, Braze is a customer engagement platform specifically catered for marketing teams, offering personalized messaging and multi-channel marketing capabilities. Twilio, on the other hand, is an API-based cloud communications platform aimed at developers, enabling them to integrate voice, SMS, and other communication functionalities into their applications.
Hey! We need an omnichannel inbox that's housed within Salesforce Sales Cloud that makes it super easy for our reps to respond to inbound communication (needs: clean inbox, provides historical context, etc.). We're a high-volume call center, and we get a ton of incoming SMS and email every day. We'd love a solution that lets us view all of that in one place — ideally Salesforce, as that's where our reps work, and we want to avoid needing them to switch between windows. Thanks!
if the inbound SMS are sales rep specific you could potentially have twilio fwd that msg to a google voice phone number which will in turn put an email in their inbox (so they're looking at 1 inbox instead of multiple places) Just an idea. Probably way off in left field compared to what you're thinking and I also invision. I'm not all familiar with MessageBird nor am I at all familiar w/ your data flow / business process. Would be happy to help brainstorm anytime! 10+ years experience on the sfdc platform
Check out Centro. We built this to solve this exact problem! We used tools like Twilio but wrapped it up in a application that runs on Slack.
Hello! We need to integrate an SMS gateway into our app for user phone verification. As we are just starting, we are searching for the most affordable/best price/performance option for SMS gateway to verify client phone numbers with the code, maybe you can suggest something between those two or maybe something else. We are planning to do business in Europe
Twilio documentation is very good and as a platform it just works. It's robust and reliable. We road-tested plivo and it wasn't anywhere near in terms of docs or support. In fact their support was terrible at replying to us. 48 hours to answer basic questions.
That's said, were also using sendgrid by twilio and that's not been pleasant . Their email builder appears to be react based but written by a team who don't understand react very well. That's a nightmare as yet
Twilio is the leader. Strong API, excellent documentation and reliable service. I suggest Nexmo since their API has smaller learning curve, offering better prices and also reliable solution. Also Nexmo offers more call per sec. 3 vs 2 and 2, out of the box. Good luck
Twilio might be not cheapest, but they have awesome documentation (a lot of examples), easy to use API and libraries. I think it's a very good product to start. If the bill will become too heavy, you can shop around for economical options.
stackshare doesn't seem to have this in the stack list yet, but in my experience Twillio is attractive. It's good for basics, their acquisition of SendGrid gives them a bit more market share.. They are stronger at marketing to those that benefit them. That said from my understanding SendGrid leases the networks, channels, and lines. While their interface is friendly, their pricing suited for lower volume, you want to look at what they are using via an API, a contract, etc. Is it a more friend UI to a combination of others. What redunancies do to they have, try their support. It's not that Twillio is bad, it's about the volume, the use case, the liabiitlies you might have to your end-users if Twillio isn't the right choice. Another option is Bandwidth. You ask for affordable, Twillio is an option, but front end costs v/s the costs of support you'll need to consider. Bandwidth has more reliability but requires more engineering and more skillset. Another option that is worth considering, not the most affordable, but https://www.zipwhip.com/ have perhaps options that might be higher and the cost is relative. Wight costs, of support costs of integration, cost of scale, costs of a volume..
Pros of Braze
Pros of Twilio
- Powerful, simple, and well documented api148
- RESTful API88
- Clear pricing66
- Great sms services61
- Low cost of entry58
- Global SMS Gateway29
- Good value14
- Cloud IVR12
- Simple11
- Extremely simple to integrate with rails11
- Great for startups6
- SMS5
- Great developer program3
- Hassle free3
- Text me the app pages2
- New Features constantly rolling out1
- Many deployment options, from build from scratch to buy1
- Easy integration1
- Two factor authentication1
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Cons of Braze
Cons of Twilio
- Predictable pricing4
- Expensive2
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What is Braze?
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