AdRoll vs Delighted vs HubSpot: What are the differences?

1. AdRoll vs Delighted and HubSpot: AdRoll primarily focuses on retargeting ads, allowing businesses to reach customers who have previously visited their website. Delighted, on the other hand, specializes in gathering customer feedback through Net Promoter Score surveys, helping businesses measure customer satisfaction and loyalty. HubSpot offers a comprehensive suite of inbound marketing tools, including CRM, email marketing, and social media management features.

2. Audience Targeting: AdRoll provides extensive audience targeting options based on website behaviors, demographics, or a specified customer list. Delighted focuses on targeting customers who have interacted with a business in some way to gather feedback. In contrast, HubSpot offers lead scoring and segmentation capabilities to target specific customer segments with personalized content.

3. Advertising Channels: AdRoll supports advertising across various channels like social media, display, email, and mobile. Delighted primarily operates as a feedback survey platform rather than an advertising solution. HubSpot, on the other hand, enables businesses to create and manage ads across social media platforms and Google Ads within its platform.

4. Integration Capabilities: AdRoll integrates with multiple e-commerce platforms and advertising networks to streamline campaign management. Delighted integrates with tools like Slack and Zapier for enhanced data sharing and automation. HubSpot offers a wide range of integrations with popular CRM, email marketing, and customer service software.

5. Analytics and Reporting: AdRoll provides detailed campaign performance analytics to optimize advertising strategies. Delighted offers robust analytics on customer feedback metrics like NPS scores and trends. HubSpot offers customizable reporting dashboards for tracking marketing, sales, and customer service performance metrics.

6. Customer Support: AdRoll offers email and phone support, along with a self-service knowledge base. Delighted provides responsive customer support via email and has a knowledge base for self-service assistance. HubSpot offers comprehensive customer support through phone, email, and chat, along with an extensive library of resources and training materials for users.

In Summary, the key differences between AdRoll, Delighted, and HubSpot lie in their core functionalities related to retargeting ads, customer feedback surveys, inbound marketing tools, and audience targeting capabilities.