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Drift vs Intercom: What are the differences?


1. Focus:

Drift is primarily focused on providing live chat and conversational marketing tools to engage with website visitors in real-time. On the other hand, Intercom offers a more extensive suite of customer communication tools, including live chat, email marketing, and customer support functionalities.

2. Integration with CRM systems:

Drift integrates seamlessly with popular CRM systems like Salesforce and HubSpot, allowing for better lead management and tracking. Intercom, on the other hand, offers a wide range of integrations, including CRMs, marketing automation tools, and helpdesk software, providing a more comprehensive solution for customer communication and relationship management.

3. Automation capabilities:

Drift focuses heavily on automated chatbots and conversational marketing automation to engage with visitors and qualify leads. In contrast, Intercom offers advanced automation capabilities like custom chatbots, targeted messaging, and AI-driven insights to streamline customer interactions and improve overall user experience.

4. Pricing structure:

Drift offers a straightforward pricing structure with a focus on features like live chat, email, and automation. Intercom, on the other hand, has a tiered pricing model that includes different plans based on the features needed, such as live chat, email marketing, and customer support, suitable for businesses of varied sizes and needs.

5. Target audience:

Drift is geared towards small to mid-sized businesses looking to enhance their customer engagement through conversational marketing tools. In contrast, Intercom caters to a wider range of businesses, from startups to enterprise-level companies, with a more extensive set of customer communication tools tailored to various industry needs.

6. Interface design:

Drift offers a minimalistic user interface that focuses on ease of use and straightforward navigation for users. Meanwhile, Intercom provides a more robust and feature-rich interface that allows for deep customization and personalization in creating unique customer communication experiences.

In Summary, Drift and Intercom differ in focus, integration with CRM systems, automation capabilities, pricing structure, target audience, and interface design, catering to different business needs and user preferences.

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Pros of Drift
Pros of Intercom
    Be the first to leave a pro
    • 168
      Know who your users are
    • 115
    • 107
      In-app messaging as well as email
    • 88
      Customer support
    • 68
      Usage tracking
    • 18
      Great Blog
    • 11
      Organized engagement, great ui & service
    • 9
      Direct chat with customers on your site
    • 4
      Very helpful
    • 3
      Onboarding new users
    • 2
    • 2
      No Mac app
    • 2
      Free tier
    • 2
      Filter and segment users
    • 2
      Github integration
    • 2
      Very Useful

    Sign up to add or upvote prosMake informed product decisions

    Cons of Drift
    Cons of Intercom
      Be the first to leave a con
      • 7
        Changes pricing model all the time

      Sign up to add or upvote consMake informed product decisions

      What is Drift?

      Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.

      What is Intercom?

      Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Drift?
      What companies use Intercom?
      See which teams inside your own company are using Drift or Intercom.
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      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Drift?
      What tools integrate with Intercom?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      Blog Posts

      Jul 2 2019 at 9:34PM


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      What are some alternatives to Drift and Intercom?
      Freshchat is a modern messaging software built for teams who want to ace customer conversations—marketing, sales, or support.
      Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
      Punch allows you to use boilerplates to quickly setup a site, write minimal templates with Mustache, and create flexible site structures with inheritable layouts and partials.
      Writing code is interactive and fun, the syntax is concise yet expressive, and apps run lightning-fast. Swift is ready for your next iOS and OS X project — or for addition into your current app — because Swift code works side-by-side with Objective-C.
      JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.
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