Drift vs Intercom: What are the differences?
Developers describe Drift as "A messaging app that helps you grow your business". Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere. On the other hand, Intercom is detailed as "A fundamentally new way to communicate with your customers". Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.
Drift belongs to "Customer Support Chat" category of the tech stack, while Intercom can be primarily classified under "Engagement/Lifecycle Marketing".
Some of the features offered by Drift are:
- Know who your users are and what they are doing with live customer data
- Segment in real-time with up to date data from your app or 3rd party integrations
- Enhanced User and Company profiles
On the other hand, Intercom provides the following key features:
- Live customer data
- Rich user and company profiles
- Real-time customer segments
According to the StackShare community, Intercom has a broader approval, being mentioned in 1411 company stacks & 217 developers stacks; compared to Drift, which is listed in 32 company stacks and 9 developer stacks.
What is Drift?
What is Intercom?
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Achieving #MarketingAutomation using AutopilotHQ
Some of the key aspects evaluated here: - Ability to integrate with Segment or Zapier - Being multi-channel (Not just Email automation) - Dozens of integrations and capabilities: SFDC, In app messages, SMS, Push Notifications, Direct Mail, Segment Events... - Allowing teams to operate outside of engineering dependencies - Segmentation against user attributes / user traits - Static or Dynamic segments - Concept of user journeys - And more
Combined with Segment and its own sets of integrations and capabilities, AutopilotHQ ended up being a very powerful tool for Product Marketing to use at SmartZip.
Couple of years later, there certainly were some overlap with the features offered by Intercom 's engagement module , but our team kept on using this tool given the greater range of functionality / capabilities.
We love intercom.io, from customer management to automatic emails. Great wat to stay in touch with your users.
Intercom powers both the email support, and support via the inline message window on the web. Custom events are sent from both the browser via click and Wistia video events, as well as from the Rails application, to give a complete view of user activity from within Intercom. Intercom let us segment the users based on trialling, purchased, and levels of engagement.
I don't know what we would do without Intercom. It's the best tool I've ever found for knowing who your users are and establishing a bulletproof line of communication with them both outbound and inbound.
Intercom popup for easy user interactions, displaying help messages. Static and event-based user context lets us send smart and targeted messages to users.
Full-lifecycle communications via email and in-app messaging, for batch and automated campaigns.
Used by our clients to track what their users are doing, and for proactive support.