Drift vs Intercom: What are the differences?

Introduction

1. Focus:

Drift is primarily focused on providing live chat and conversational marketing tools to engage with website visitors in real-time. On the other hand, Intercom offers a more extensive suite of customer communication tools, including live chat, email marketing, and customer support functionalities.

2. Integration with CRM systems:

Drift integrates seamlessly with popular CRM systems like Salesforce and HubSpot, allowing for better lead management and tracking. Intercom, on the other hand, offers a wide range of integrations, including CRMs, marketing automation tools, and helpdesk software, providing a more comprehensive solution for customer communication and relationship management.

3. Automation capabilities:

Drift focuses heavily on automated chatbots and conversational marketing automation to engage with visitors and qualify leads. In contrast, Intercom offers advanced automation capabilities like custom chatbots, targeted messaging, and AI-driven insights to streamline customer interactions and improve overall user experience.

4. Pricing structure:

Drift offers a straightforward pricing structure with a focus on features like live chat, email, and automation. Intercom, on the other hand, has a tiered pricing model that includes different plans based on the features needed, such as live chat, email marketing, and customer support, suitable for businesses of varied sizes and needs.

5. Target audience:

Drift is geared towards small to mid-sized businesses looking to enhance their customer engagement through conversational marketing tools. In contrast, Intercom caters to a wider range of businesses, from startups to enterprise-level companies, with a more extensive set of customer communication tools tailored to various industry needs.

6. Interface design:

Drift offers a minimalistic user interface that focuses on ease of use and straightforward navigation for users. Meanwhile, Intercom provides a more robust and feature-rich interface that allows for deep customization and personalization in creating unique customer communication experiences.

In Summary, Drift and Intercom differ in focus, integration with CRM systems, automation capabilities, pricing structure, target audience, and interface design, catering to different business needs and user preferences.