HubSpot vs Intercom: What are the differences?
What is HubSpot? All the software you need to do inbound marketing. Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
What is Intercom? A fundamentally new way to communicate with your customers. Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.
HubSpot can be classified as a tool in the "Marketing Automation" category, while Intercom is grouped under "Engagement/Lifecycle Marketing".
"Lead management" is the primary reason why developers consider HubSpot over the competitors, whereas "Know who your users are" was stated as the key factor in picking Intercom.
According to the StackShare community, Intercom has a broader approval, being mentioned in 1405 company stacks & 212 developers stacks; compared to HubSpot, which is listed in 1363 company stacks and 186 developer stacks.
What is HubSpot?
What is Intercom?
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Achieving #MarketingAutomation using AutopilotHQ
Some of the key aspects evaluated here: - Ability to integrate with Segment or Zapier - Being multi-channel (Not just Email automation) - Dozens of integrations and capabilities: SFDC, In app messages, SMS, Push Notifications, Direct Mail, Segment Events... - Allowing teams to operate outside of engineering dependencies - Segmentation against user attributes / user traits - Static or Dynamic segments - Concept of user journeys - And more
Combined with Segment and its own sets of integrations and capabilities, AutopilotHQ ended up being a very powerful tool for Product Marketing to use at SmartZip.
Couple of years later, there certainly were some overlap with the features offered by Intercom 's engagement module , but our team kept on using this tool given the greater range of functionality / capabilities.
We love intercom.io, from customer management to automatic emails. Great wat to stay in touch with your users.
Intercom powers both the email support, and support via the inline message window on the web. Custom events are sent from both the browser via click and Wistia video events, as well as from the Rails application, to give a complete view of user activity from within Intercom. Intercom let us segment the users based on trialling, purchased, and levels of engagement.
I don't know what we would do without Intercom. It's the best tool I've ever found for knowing who your users are and establishing a bulletproof line of communication with them both outbound and inbound.
Intercom popup for easy user interactions, displaying help messages. Static and event-based user context lets us send smart and targeted messages to users.
We use hubspot for visitor tracking. Also, when visitors fill in a form on our site, the data usually lands in HubSpot.
Full-lifecycle communications via email and in-app messaging, for batch and automated campaigns.
Used by our clients to track what their users are doing, and for proactive support.
We help your business with Hubspot Content Optimization System