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Nexmo vs Twilio ?
Back in the early days at SmartZip Analytics, that evaluation had - for whatever reason - been made by Product Management. Some developers might have been consulted, but we hadn't made the final call and some key engineering aspects of it were omitted.
When revamping the platform, I made sure to flip the decision process how it should be. Business provided an input but Engineering lead the way and has the final say on all implementation matters. My engineers and I decided on re-evaluating the criteria and vendor selection. Not only did we need SMS support, but were we not thinking about #VoiceAndSms support as the use cases evolved.
Also, on an engineering standpoint, SDK mattered. Nexmo didn't have any. Twilio did. No-one would ever want to re-build from scratch integration layers vendors should naturally come up with and provide their customers with.
Twilio won on all fronts. Including costs and implementation timelines. No-one even noticed the vendor switch.
Many years later, Twilio demonstrated its position as a leader by holding conferences in the Bay Area, announcing features like Twilio Functions. Even acquired Authy which we also used for 2FA. Twilio's growth has been amazing. Its recent acquisition of SendGrid continues to show it.
It just works as expected within minutes -- you get both outbound/inbound messages, with delivery receipts or incoming callbacks -- all working in the easiest form.
Twilio is by far the most complete solution for SMS, its API is extremely well structured. And its integration with rails is pretty straight forward.
We use Twilio extensively for voice call routing, for texting. We, in fact, use it for MMS messaging as of recently...We do number masking. So the personal shopper never has your actual number, you call the Twilio number and it routes you intelligently to the customer. And vice-versa.
Twilio is a service I have experimented with, and given a project with SMS requirements I would choose Twilio to support that.
For my own phone forwarding system, SMS messaging, and will gladly build such systems for clients.
I set up text-message alerts to be sent to me when an error was raised on the web application.
Used with BlueMix NodeRed to build an application that sends a text when it's about to rain.