StackShareStackShare
Follow on
StackShare

Discover and share technology stacks from companies around the world.

Follow on

© 2025 StackShare. All rights reserved.

Product

  • Stacks
  • Tools
  • Feed

Company

  • About
  • Contact

Legal

  • Privacy Policy
  • Terms of Service
  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. Marketo vs Outreach.io

Marketo vs Outreach.io

OverviewComparisonAlternatives

Overview

Marketo
Marketo
Stacks1.7K
Followers369
Votes16
Outreach.io
Outreach.io
Stacks123
Followers123
Votes0

Marketo vs Outreach.io: What are the differences?

Marketo and Outreach.io are both popular marketing automation platforms, but they differ in several key areas. Here are the key differences between Marketo and Outreach.io:
  1. Integration with CRM: Marketo is known for its robust integration capabilities with various CRM systems. It seamlessly integrates with popular CRMs like Salesforce, Microsoft Dynamics, and SAP, allowing for a smooth flow of data between marketing and sales teams. On the other hand, while Outreach.io also offers CRM integration, it may not have the same level of integration options as Marketo.

  2. Focus on Sales Engagement: Outreach.io is primarily designed to help sales teams with their outreach and engagement efforts. It provides features like email and call automation, personalized messaging, and analytics to drive sales effectiveness. In contrast, Marketo has a broader focus on marketing automation, encompassing lead management, email marketing, analytics, and campaign management, among other functionalities.

  3. Complexity and Customization: Marketo is considered to be a more complex platform compared to Outreach.io. It offers extensive customization options, allowing users to build intricate workflows, personalized campaigns, and sophisticated lead scoring models. Outreach.io, on the other hand, offers a simpler and more streamlined user interface, making it easier for users to navigate and use the platform without extensive technical knowledge.

  4. Target Audience: While both Marketo and Outreach.io cater to B2B companies, their target audiences may differ. Marketo is often preferred by larger enterprises due to its robust features and scalability. It is commonly used by marketing teams looking for in-depth analytics, lead nurturing, and a comprehensive marketing automation solution. Outreach.io, on the other hand, is popular among sales teams, including both small and mid-sized companies, looking for a sales engagement platform with strong outreach capabilities.

  5. Reporting and Analytics: Marketo is known for its advanced reporting and analytics capabilities, offering a wide range of pre-built reports, customizable dashboards, and in-depth insights into campaign performance and lead behavior. Outreach.io also provides reporting and analytics features, but they may not be as extensive or customizable as those offered by Marketo.

  6. Pricing Models: Marketo and Outreach.io have different pricing models. Marketo typically follows a quote-based pricing structure tailored to the specific needs of each organization, making it more suitable for larger enterprises with larger budgets. Outreach.io, on the other hand, offers a transparent pricing structure with different plans based on the number of users and the desired features, making it more flexible and affordable for teams of all sizes.

In Summary, Marketo is a more comprehensive marketing automation platform with strong CRM integration and advanced reporting capabilities, while Outreach.io is a focused sales engagement platform with a simpler user interface. Marketo is often chosen by larger enterprises for its scalability and customization options, whereas Outreach.io is popular among sales teams of varying sizes. The pricing models also differ, with Marketo employing a customized quote-based approach and Outreach.io offering transparent plans based on user count and features.

Share your Stack

Help developers discover the tools you use. Get visibility for your team's tech choices and contribute to the community's knowledge.

View Docs
CLI (Node.js)
or
Manual

Detailed Comparison

Marketo
Marketo
Outreach.io
Outreach.io

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

It helps efficiently and effectively engage prospects to drive more pipeline and close more deals.

Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
Email/Call Sequencing; Master Sequencing; Salesforce Integration; Inbox Integration; Coaching Analytics; Call List Management; Data Management; Lead Scoring
Statistics
Stacks
1.7K
Stacks
123
Followers
369
Followers
123
Votes
16
Votes
0
Pros & Cons
Pros
  • 10
    Salesforce.com integration
  • 6
    Complex automation
No community feedback yet
Integrations
Twilio
Twilio
Optimizely
Optimizely
Trello
Trello
Slack
Slack
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Shopify
Shopify
Google Tag Manager
Google Tag Manager
Unbounce
Unbounce
Wistia
Wistia
DocSend
DocSend
Vidyard
Vidyard
Datanyze
Datanyze
Twilio SendGrid
Twilio SendGrid
Drift
Drift
Salesforce Sales Cloud
Salesforce Sales Cloud
Microsoft 365
Microsoft 365
Intercom
Intercom
Mapbox
Mapbox
BombBomb
BombBomb

What are some alternatives to Marketo, Outreach.io?

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Mautic

Mautic

It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.

erxes

erxes

It helps you attract and engage more customers while giving you high lead conversion. With erxes, all your marketing, sales and customer service tools are merged into one platform for greater output. Replace Hubspot with the mission and community-driven ecosystem. erxes replaces 3-5 apps that all charge tier features, contact size, and limited use.

ActiveCampaign

ActiveCampaign

Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.

Publish Relay

Publish Relay

PublishRelay automatically syncs your WordPress posts to Medium while preserving canonical links so your original site keeps full SEO credit. It runs in the background after setup, keeping formatting intact for headings, images, and code blocks. Built for writers and teams who want distribution without manual copy-paste or SEO risk.

SocialEdge

SocialEdge

Aus Bühl verbessert dein Google-Maps-Ranking automatisch. Ein echtes Team, keine Agentur – wir arbeiten im Hintergrund, während du dich auf dein Geschäft konzentrierst.

Fragmatic

Fragmatic

Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled

Related Comparisons

HipChat
Slack

HipChat vs Mattermost vs Slack

Litmus
Email on Acid

Email on Acid vs Litmus

InVision
Proto.io

InVision vs Marvel vs Proto.io

Webex
Microsoft Teams

Microsoft Teams vs Webex

Slack
RocketChat

Mattermost vs RocketChat vs Slack