AdRoll vs Desk.com: What are the differences?

What is AdRoll? #1 Retargeting Platform. AdRoll is the most effective retargeting platform in the world. We’re trusted by more companies than anyone else. AdRoll takes just minutes to setup.

What is Desk.com? The all-in-one system for delivering awesomely responsive customer support. Desk.com lets you see all your customers in one place and engage them across all your support channels (Twitter, Facebook, phone, email, chat and discussion boards) in one easy-to-use desktop. Be there for your customers — anytime, anywhere.

AdRoll belongs to "Ad Retargeting" category of the tech stack, while Desk.com can be primarily classified under "Help Desk".

Some of the features offered by AdRoll are:

• Facebook Retargeting
• Customer Segmentation
• LiquidAds

On the other hand, Desk.com provides the following key features:

• Case Management- Stay on top of your support by tracking the owner, priority and status of every customer interaction. Create business rules to automate your workflow. Use case filters to focus on what's important.
• Universal Inbox- View and respond to all customer questions and inquiries from one spot: Desk.com's universal inbox. Email, Twitter, Facebook, Chat, and Phone
• Mobile- Use your iPhone or Android to stay on top of customer issues, collaborate with your team, and track and reply to cases, and see real-time notifications.

"Easy to get started" is the primary reason why developers consider AdRoll over the competitors, whereas "Collaboration functionality" was stated as the key factor in picking Desk.com.