Instapage vs WordPress: What are the differences?
What is Instapage? The premium landing page platform for marketing teams & agencies. The most powerful landing page platform on the planet.
What is WordPress? A semantic personal publishing platform with a focus on aesthetics, web standards, and usability. The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.
Instapage and WordPress are primarily classified as "Landing Pages" and "Self-Hosted Blogging / CMS" tools respectively.
Some of the features offered by Instapage are:
- Lead-Gen Forms
- Performance Tracking
- 100+ Templates
On the other hand, WordPress provides the following key features:
- Publishing Tools
- User Management
"Easy to use" is the primary reason why developers consider Instapage over the competitors, whereas "Customizable" was stated as the key factor in picking WordPress.
WordPress is an open source tool with 12.6K GitHub stars and 7.69K GitHub forks. Here's a link to WordPress's open source repository on GitHub.
I usually take a slightly different tack because the technical level of people I usually am dealing with is lower. I tend to be pitching to decision makers and not tech people. A bit of my standard answer is below.
Wix and Squarespace are proprietary systems meant for unsophisticated users who want to build their own websites quickly and easily. While they are good for that specific use case, they do not offer any way to move beyond that if your needs arise. Since they are proprietary closed systems if you need something more advanced at some point your only option is to start over.
WordPress is an Open Source CMS that allows much more freedom. It is not quite as simple to setup and create a new site but if you are talking to me then you are not looking to build it yourself so that is really a non-issue. The main benefit of WordPress is freedom. You can host it on virtually any decent web hosting service and since it uses PHP and MySQL you can have virtually any developer take over a project without problem.
I believe in open source because of that freedom. It is good for me as a developer and it is good for my clients. If something were to happen to me or my company you would have no problem finding another qualified WordPress developer to take over the site in a totally seamless fashion. There would be no need to start from scratch.
Additionally the extensible nature of WordPress means that no matter what your future needs, WordPress can handle it. Adding things like e-commerce and custom quoting systems are just two examples of advanced solution's that I have added to WordPress sites years after they were first built.
WordPress is used by tiny one person businesses all the way up to major websites like the NY Times and I think it is right for this project as well.
So many choices for CMSs these days. So then what do you choose if speed, security and customization are key? Headless for one. Consuming your own APIs for content is absolute key. It makes designing pages in the front-end a breeze. Leaving Ghost and Cockpit. If I then looked at the footprint and impact on server load, Cockpit definitely wins that battle.
10 Years ago I have started to check more about the online sphere and I have decided to make a website. There were a few CMS available at that time like WordPress or Joomla that you can use to have your website. At that point, I have decided to use WordPress as it was the easiest and I am glad I have made a good decision. Now WordPress is the most used CMS. Later I have created also a site about WordPress: https://www.wpdoze.com