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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. Marketo vs Zendesk

Marketo vs Zendesk

OverviewComparisonAlternatives

Overview

Marketo
Marketo
Stacks1.7K
Followers369
Votes16
Zendesk
Zendesk
Stacks8.4K
Followers5.0K
Votes354

Marketo vs Zendesk: What are the differences?

Developers describe Marketo as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. On the other hand, Zendesk is detailed as "The leading cloud-based customer service software solution". Zendesk provides an integrated on-demand helpdesk - customer support portal solution based on the latest Web 2.0 technologies and design philosophies.

Marketo and Zendesk are primarily classified as "Marketing Automation" and "Help Desk" tools respectively.

Some of the features offered by Marketo are:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

On the other hand, Zendesk provides the following key features:

  • Offer your customers a quick path to the answers they need with knowledge base and community features.
  • Zendesk takes customer communication from anywhere—your website, email, phone, Twitter, Facebook, and chat—and turns it into a ticket.
  • Zendesk simplifies your support team's workflow with custom automatic actions, meaningful organization, and streamlined systems for managing support content.

"Salesforce.com integration" is the top reason why over 5 developers like Marketo, while over 128 developers mention "Centralizes our customer support" as the leading cause for choosing Zendesk.

According to the StackShare community, Zendesk has a broader approval, being mentioned in 1845 company stacks & 184 developers stacks; compared to Marketo, which is listed in 793 company stacks and 30 developer stacks.

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Detailed Comparison

Marketo
Marketo
Zendesk
Zendesk

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Zendesk provides an integrated on-demand helpdesk - customer support portal solution based on the latest Web 2.0 technologies and design philosophies.

Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
Offer your customers a quick path to the answers they need with knowledge base and community features.;Zendesk takes customer communication from anywhere—your website, email, phone, Twitter, Facebook, and chat—and turns it into a ticket.;Zendesk simplifies your support team's workflow with custom automatic actions, meaningful organization, and streamlined systems for managing support content.;Customer Profiles- endesk provides your support team with a holistic view of your customers and their support issues. When working on a ticket, they will have instant access to unified customer information, be able to search the agent knowledge base, and pull relevant data from other areas of your business.;Have private discussions within your organization, collaborate internally with other departments, or call on the expertise of external business partners—all in one threaded dialogue.;Mobile- Zendesk offers native mobile apps for iPad, iPhone, Android, Windows Phone, Blackberry, and Kindle Fire. Your support team has full agent capabilities on their device and can receive push notifications.;Analytics- Measure your customers' satisfaction and the performance of your support team—and create custom reports with data and insights for your business.;
Statistics
Stacks
1.7K
Stacks
8.4K
Followers
369
Followers
5.0K
Votes
16
Votes
354
Pros & Cons
Pros
  • 10
    Salesforce.com integration
  • 6
    Complex automation
Pros
  • 135
    Centralizes our customer support
  • 73
    Many integrations
  • 60
    Easy to setup
  • 26
    Cheap
  • 26
    Simple
Integrations
Twilio
Twilio
Optimizely
Optimizely
Trello
Trello
Slack
Slack
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Shopify
Shopify
Google Tag Manager
Google Tag Manager
Unbounce
Unbounce
Wistia
Wistia
LiveChat
LiveChat
Harvest
Harvest
Box
Box
Salesforce Sales Cloud
Salesforce Sales Cloud
BugHerd
BugHerd
Woopra
Woopra
Mailchimp
Mailchimp
Olark
Olark
Formstack
Formstack
Podio
Podio

What are some alternatives to Marketo, Zendesk?

UserVoice

UserVoice

UserVoice creates simple customer engagement tools that help companies understand and interact with their customers more positively and build customer relationships that last.

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Help Scout

Help Scout

With best in-class-reporting, an integrated knowledge base, 50+ integrations and a robust API, Help Scout lets your team focus on what really matters: your customers.

Kayako

Kayako

Kayako a customer service platform that helps businesses connect with their customers and deliver a better customer support experience over the web, email, live chat and phone. Kayako is available in the cloud and on-premise.

Desk.com

Desk.com

Desk.com lets you see all your customers in one place and engage them across all your support channels (Twitter, Facebook, phone, email, chat and discussion boards) in one easy-to-use desktop. Be there for your customers — anytime, anywhere.

Groove

Groove

Build better customer experiences with Groove

FreshDesk

FreshDesk

Freshdesk is an on demand customer support software that works across multiple support channels.

Zammad

Zammad

It is a web based open source helpdesk/customer support system with many features to manage customer communication via several channels like telephone, facebook, twitter, chat and e-mails.

Vision Helpdesk

Vision Helpdesk

It is an all-in-one Help Desk platform for businesses of all sizes. In addition to its basic help desk capabilities, it offers ITSM Service Desk Software & Live Chat Software.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

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