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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. Help Scout vs Marketo

Help Scout vs Marketo

OverviewComparisonAlternatives

Overview

Marketo
Marketo
Stacks1.7K
Followers369
Votes16
Help Scout
Help Scout
Stacks341
Followers111
Votes60

Help Scout vs Marketo: What are the differences?

What is Help Scout? A help desk for teams that insist on a delightful customer experience. With best in-class-reporting, an integrated knowledge base, 50+ integrations and a robust API, Help Scout lets your team focus on what really matters: your customers.

What is Marketo? Helping marketers master the art and science of digital marketing. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Help Scout and Marketo are primarily classified as "Help Desk" and "Marketing Automation" tools respectively.

Some of the features offered by Help Scout are:

  • No ticket #'s or robo-text
  • Get up and running in minutes
  • Outstanding support, no matter plan

On the other hand, Marketo provides the following key features:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

"Email based helpdesk" is the top reason why over 18 developers like Help Scout, while over 5 developers mention "Salesforce.com integration" as the leading cause for choosing Marketo.

Heroku, CircleCI, and Hootsuite are some of the popular companies that use Marketo, whereas Help Scout is used by thoughtbot, Trello, and Parse. Marketo has a broader approval, being mentioned in 793 company stacks & 30 developers stacks; compared to Help Scout, which is listed in 215 company stacks and 15 developer stacks.

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Detailed Comparison

Marketo
Marketo
Help Scout
Help Scout

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

With best in-class-reporting, an integrated knowledge base, 50+ integrations and a robust API, Help Scout lets your team focus on what really matters: your customers.

Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
No ticket #'s or robo-text;Get up and running in minutes;Outstanding support, no matter plan;Integrated knowledge base;40+ integrations;Real-time, best in class reporting;Multi-brand support;Saved replies; Private notes; Collision detection;75+ keyboard shortcuts;Automated Workflows;Help Desk, reports, and Docs API;Email integration
Statistics
Stacks
1.7K
Stacks
341
Followers
369
Followers
111
Votes
16
Votes
60
Pros & Cons
Pros
  • 10
    Salesforce.com integration
  • 6
    Complex automation
Pros
  • 19
    Email based helpdesk
  • 18
    Great user experience
  • 10
    Reasonably priced
  • 7
    No helpdesk branding
  • 6
    Free plan for startups
Integrations
Twilio
Twilio
Optimizely
Optimizely
Trello
Trello
Slack
Slack
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Shopify
Shopify
Google Tag Manager
Google Tag Manager
Unbounce
Unbounce
Wistia
Wistia
Shopify
Shopify
Mixpanel
Mixpanel
HipChat
HipChat
Olark
Olark
Campaign Monitor
Campaign Monitor
Slack
Slack
Segment
Segment
Mailchimp
Mailchimp
KISSmetrics
KISSmetrics
Highrise
Highrise

What are some alternatives to Marketo, Help Scout?

Zendesk

Zendesk

Zendesk provides an integrated on-demand helpdesk - customer support portal solution based on the latest Web 2.0 technologies and design philosophies.

UserVoice

UserVoice

UserVoice creates simple customer engagement tools that help companies understand and interact with their customers more positively and build customer relationships that last.

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Kayako

Kayako

Kayako a customer service platform that helps businesses connect with their customers and deliver a better customer support experience over the web, email, live chat and phone. Kayako is available in the cloud and on-premise.

Desk.com

Desk.com

Desk.com lets you see all your customers in one place and engage them across all your support channels (Twitter, Facebook, phone, email, chat and discussion boards) in one easy-to-use desktop. Be there for your customers — anytime, anywhere.

Groove

Groove

Build better customer experiences with Groove

FreshDesk

FreshDesk

Freshdesk is an on demand customer support software that works across multiple support channels.

Zammad

Zammad

It is a web based open source helpdesk/customer support system with many features to manage customer communication via several channels like telephone, facebook, twitter, chat and e-mails.

Vision Helpdesk

Vision Helpdesk

It is an all-in-one Help Desk platform for businesses of all sizes. In addition to its basic help desk capabilities, it offers ITSM Service Desk Software & Live Chat Software.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

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