CleverTap

Unveiling Signed Call™: The VoIP-Enabled In-App Channel for Contextual Customer Engagement

Voice-based customer engagement plays a pivotal role in enhancing business interactions by fostering more engaging and personalized experiences. However, the current functionalities of Public Switched Telephone Networks (PSTN) have limitations. Identifying incoming calls and their purpose remains a challenge, often resulting in preemptive labeling as "spam" by recipients. This results in poor user experiences due

May Your Actions Match Your Ambition by Mrinal Deshmukh

A conversation on grabbing the right opportunities with the right attitude - our very own Mrinal Dehmukh from Customer Success talks about her favorite mantra in life. Schooling and Engineering I was born in a small town called Dhule. Since my father’s profession demanded frequent changes in location, we had to relocate from place to

Unlock Success: Mastering Email Marketing Metrics for ROI

Maximize Email Marketing ROI with our guide on metrics. Optimize campaigns, elevate strategy, and drive success through data-driven decisions.

Acing Email Deliverability in 2024: Guide to Yahoo and Gmail’s Latest Email Security Updates

Gmail and Yahoo are ushering in a new era of inbox security and spam reduction, with their latest email policies taking effect from February 1, 2024. As email senders, compliance is key to maintaining your email delivery game and steering clear of potential hurdles like bounces or the dreaded spam folder. These guidelines apply to

Drive KPI Growth: The Untapped Potential of Push Advertising

What are the advantages of push advertising? Here we explore how push advertising and push targeting can elevate your marketing game.

The Complete Guide To WhatsApp Business API

From interactive campaigns to personalized customer engagement, discover how to leverage WhatsApp to elevate your brand's reach and impact in the digital landscape.

Unlocking Seamless Experiences: The Power of Omnichannel Customer Journeys

Elevate your omnichannel customer journey, unlocking seamless experiences and maximizing engagement for unparalleled success.

Role of Automation in Email Marketing: Time-Saving Tips and Strategies 2024

Boost your email marketing in 2024 with our guide on automation. Uncover time-saving tips and best practices for optimal campaign results.

Role of Automation in Email Marketing: Time-Saving Tips and Strategies 2024

Boost your email marketing in 2024 with our guide on automation. Uncover time-saving tips and best practices for optimal campaign results.

Best Practices for Improving SMS Delivery Rates: The Ultimate Guide

Optimize SMS campaigns for higher delivery rates. Learn key strategies to enhance engagement and boost overall success in SMS marketing

2024 Guide to Mobile Loyalty Program: A Customer-Centric Approach

Unlock success in 2024 with our mobile loyalty program guide. Elevate connections, boost engagement, and tailor programs for mobile triumph.

The CX Revolution: Data Explosion, Prescriptive Experiences, and Trust-Focus

Unveil the 2024 CX Predictions: Data Surge, Prescriptive Experiences, Trust Focus. Embrace the evolving landscape & stay ahead in delivering unparalleled customer satisfaction.

Navigating Android Updates: Best Practices for Marketers

In the rapidly evolving technology landscape, staying updated is crucial for marketers to maintain effective communication with their audiences. The Android 13 update has ushered in a paradigm shift where user consent is now a prerequisite for push notifications. Adapting to these changes requires a meticulous approach to ensure compliance with opt-in requirements while keeping

CleverTap achieves multiple recognitions in G2’s Winter 2024 Reports – the winning streak continues to 19 seasons!

As we look back with pride on everything we accomplished in step with our customers and partners in 2023, we have one more reason to celebrate! G2's Winter 2024 reports are here, and the verdict is clear - CleverTap continues to be the leading choice! CleverTap is a Leader in the Mobile Marketing category for

Keep Learning, Keep Growing by Deepen Sharma

The very young and versatile Deepen Sharma - Product Experience talks about his love for design and how self-learning is important and his perspective on the same. Early Days and where it all began I was drawn to Design very early. I always loved cars, and my aunt used to draw tires on the alphabet.

Great things always begin outside your comfort zones

A Rank holder and a topper in Maharashtra, An Engineering student, born in Mumbai and raised in different parts of Maharashtra, the dynamic and versatile, the leader and Vice President, Ranjeet Walunj shares his amazing path breaking journey in his own words. Engineering, ek katha!!! Most of us settle down into a way of life

Cumple con la ley “Dejen de Fregar” con CleverTap

Adapta tus campañas a la nueva ley de Colombia con CleverTap. Controla horarios, días, y frecuencia de mensajes para cumplir con la normativa.

Texting Toward Trust: How to Foster Stronger Customer Relationships With SMS

Discover the power of SMS messaging in building lasting customer connections. Learn effective strategies to foster trust and loyalty through personalized and timely communication. Elevate your customer relationship management with this insightful guide.

Crafting an Irresistible WhatsApp Business Profile: Best Practices

WhatsApp Business lets brands converse directly with customers. Having a killer WhatsApp business profile can help make your brand stand out from the crowd.

The Ultimate Guide to Mobile App Analytics

Dive into the comprehensive guide on mobile app analytics. Unlock insights, track user behavior, and optimize performance for a successful app. Elevate your mobile strategy with data-driven decisions.

The Power of Hyper-Personalized Messaging: Boosting User Engagement

Personalized messaging is the key to better customer experiences. Use these tried-and-true hyper-personalization strategies to boost your engagement levels.

Keep Learning and Rising

Our very own Annanda Cunha, Customer Success Manager, shares her insights on taking up challenges, and encourages us to not be scared of failures and instead use them as stepping stones towards success. The Countryside and Spreading Happiness I was born in the countryside where I lived with my parents and my older sibling. Growing

Mobile App Analytics: Using Real-Time Statistics to Increase Your ROI

Which mobile app analytics can help drive up your app's ROI? In this guide, you'll learn the top metrics to track and best practices to follow.

Clevertap: a escolha certa para Marketing de Engajamento no Brasil

Conheça a Clevertap: sua solução completa de engajamento de usuários para o mercado brasileiro. Ferramentas, recursos, diferenciais e clientes.

5 Easy Ways To Integrate User Segmentation Into Your Apps

Get to know your users better through user segmentation. With these five simple strategies, you can drive engagement and conversions on your app.

How to Measure Customer Lifetime Value With Segment Analytics

Discover the essential techniques and strategies for measuring Customer Lifetime Value (CLV) using Segment Analytics. Maximize your understanding of user behavior and optimize your business's long-term growth and profitability.

The Email Marketing Revolution: How AMP for Email Transforms the Landscape

With AMP for Email, bring interactive and dynamic content into emails, creating modern app-like experiences and improving customer engagement and conversions.

Getting Started With Campaign Automation: A Step-by-Step Guide for Beginners

Campaign automation is a powerful tool that streamlines marketing efforts. Here’s how to set it up.

Have the Courage to Swim Against the Tide

Ronak Chawda, our very own Manager- Finance, shares his experience about how challenging yourself against whatever odds you face and being consistent and determined can help you achieve what you aim for. Childhood I was born into a lower middle-class family. My parents ran a small business, and as a child, financially, my life was

The Power of Browser Notifications in User Engagement

Uncover the vast potential of browser notifications in driving user engagement. Learn how to use it to captivate your audience and boost customer interaction.

The Five Stages of the Customer Lifecycle: Mapping the Journey for Success

In this blog we explore the different stages of the customer lifecycle and how you can efficiently manage each stage to ensure lasting retention and boost ROI.

In-App Messaging Best Practices: Updated for 2024 and Beyond

Review the best practices for building in-app messages — a practical guide for 2024 and beyond.

Measuring and Maximizing User Engagement: Key Metrics and Analysis

The mobile app market is fiercely competitive. You have to go beyond simply capturing a user’s attention. It’s all about maximizing user engagement to ensure that your app not only survives but thrives. Take the payment app Wise, for example. It simplifies money-saving with “Wise jars” so users can create separate savings for every small

Should User Behavior Strategies Be Industry-Specific?

How tailored should your user behavior strategy be? Learn how to both meet and subvert the expectations of your industry.

Be Grateful for What You Have by Akshay Panchal

Having a bad day? If you find yourself complaining about a situation, you surely need to learn from our very own Akshay Panchal who is a Senior Manager of Website Development. Here is his message, spreading gratitude, positivity, and cheer. And always remember, “No matter what the situation, you have a choice.” ‘’Never let a

Elevate Your Mobile Push Notifications: Advanced Tactics for Better Engagement

Mobile push notifications are a powerful but underutilized tool. Learn how to use them effectively to drive customer engagement and lifetime value.

Leveraging Customer Data Platforms for Personalized Marketing

One of the biggest strengths of the Customer Data Platform is that it enables granular personalization. Here's what you can do with a CDP in marketing.

How Subscription Businesses Can Deliver Hyper-Personalized Experiences at Scale

Today’s digital customers are inundated with countless options and offers. Getting your subscription app to stand out becomes incredibly challenging in this landscape. As does building meaningful relationships with subscribers so they stick around for the long run. This is where the power of hyper-personalization comes into play. Hyper-personalization involves tailoring each experience to meet

Up, Up and Away – CleverTap continues its 18-season winning streak as the Customer’s leading choice in G2’s Fall 2023 reports!

G2's Fall 2023 reports have recognized CleverTap as the leader across 9 categories, extending its stellar 18-season winning streak as the customer's choice.

Behind Every Strong Woman is a Story by Priti Karekar

When life gets hard, and you feel all alone, remember that you mean the world to somebody. And that somebody calls you “Mom.” Our very own, Priti Karekar, Senior Manager, Administration, bares her heart as she shares her amazing journey with us. This is a story of strength, motivation, and inspiration about facing life head-on,

The Three Building Blocks of LiveOps Events

LiveOps — short for live operations — has been described as “games-as-a-service.” This is because of the way it creates a loyal community around a mobile game via promotions and in-game events. One thing’s for sure though: live ops events boost player engagement and retention, according to MobilityWare’s Principal Product Manager, Larry Hsieh. In a

Five Reasons Why You Need to Adopt a Mobile-First Approach

Five reasons why your brand needs to prioritize mobile-first experiences for your customers. It’s all about reaching your target audience where they spend the most time.

7 User Behavior Strategies to Help Elevate Your Marketing Campaigns

Behavioral targeting allows marketers to develop custom strategies that align with consumer habits. Here are 7 effective user behavior strategies.

Getting to the Heart of the App User Journey With Stacy Earl From Cardiogram

Discover how Stacy Earl of Cardiogram develops mutually beneficial relationships with users while promoting early diagnosis and, ultimately, peace of mind.

Consumer Engagement That Wows: 4 Key Tactics

Consumer engagement is about creating memorable experiences that inspire loyalty and satisfaction — even advocacy! These things lead to retention and upsells.

The Joy and Value of New Adventures by Dilan Bhatia

Our Account Executive, Sales, in Dubai, shares her journey and encourages each one out there to step out and explore life’s many possibilities. She encourages you to take that first step confidently and enjoy what life has to offer with belief, confidence, and courage. A Passage to India I am someone who loves challenges and

Building a Channel Marketing Strategy to Amplify Your Reach and Engagement

A strong channel marketing strategy can improve your brand's reach and engagement. Discover how you can build a strategy that works here!

The Role of Personalization in Reducing Cart Abandonment Rates

In this blog post, we explore the role of personalization in reducing cart abandonment rates and we provide actionable tips to implement effective personalization strategies.

Summer is Here! So Why Are Travel Apps Not Pulling in More Viewers?

Everyone is booking their vacations online. So why aren't travel apps attracting more customers? Find out how to enhance your customer retention.

Aurélie Genet on Empathy and Discovering Your Users’ Aha Moment

On The Big Leap, Aurelie Genet talks about who owns the user journey and why knowing your users’ ‘aha’ moment is a powerful tool.

Unlocking Customer Lifetime Value With CleverTap: Strategies for Success

Maximizing CLV is crucial for sustainable growth and profitability. Explore effective strategies to boost CLV with our all-in-one engagement platform.

Boosting User Engagement for Streaming Apps: Grab Their Attention

We look into effective strategies to boost user engagement for streaming apps. Here's how you can easily turn mediocre app performance around and improve ROI.

We Rise by Lifting Others by Nataliya Naydenova

Nataliya Naydenova, technical program manager of the product delivery team in Bulgaria, loves technology and people and strongly believes in the importance of providing the right solution. In this blog, Nataliya talks about philanthropy, her amazing work volunteering for different organizations, and how these activities enrich her professionally as well as personally. Read through her

Closing the Action Gap: How the Best Travel Apps Can Get More Interaction in Less Time

Position yourself as one of the best travel apps on the market. We look at three proven strategies to improve app interaction, user experience, and ROI.

7 Lessons on Sustainable Growth From Top Fintech Companies

Businesses can learn a lot from how fintech companies have achieved impressive financial growth. In this blog, we cover the seven biggest lessons you can learn from fintech apps.

7 Creative Travel App Offers for the Slow Travel Season

Seven creative travel app campaigns that will help you maintain a sustainable business year-round.

Every Champion Was Once a Contender Who Refused to Give Up

Nikola Taushanov is an Associate Director of Backend Engineering based out of Bulgaria. In this blog, he takes us through his amazing journey that begins with his love for sci-fi movies, his passion for programming, sports, philanthropy, and teaching. Nikola believes in giving back, and his motto is simple yet affirming, “Keep moving forward, no

Why You Need an Effective Drip Marketing Campaign

Drip marketing campaigns are designed to reach customers in an automated, timely, personalized manner. With CleverTap drip campaigns, you can nurture leads and build relationships with customers by providing them with relevant content at the right time. Drip marketing campaigns are designed to reach customers in an automated, timely, personalized manner. With CleverTap drip campaigns, you can nurture leads and build relationships with customers by providing them with relevant content at the right time.

Ecommerce Personalization: How to Turn Casual Shoppers Into Lifelong Buyers

Ecommerce personalization involves leveraging customer data, behavioral patterns, and preferences to deliver personalized content, offers, and recommendations to customers.

​​Don’t Be Afraid to Give Up the Good for a Chance at the Great 

Niddhi Shah is CleverTap’s Director of Success Strategy and Operations within the Customer Success team and has led some particularly transformative and impactful initiatives in the organization. In this blog, she talks about her mantra for success, her love for her work, her idol, and how she deals with life head-on. Niddhi Shah: In Her

Session Frequency: Keep Streaming Users Coming Back for More

Nine out of ten US households now subscribe to a streaming service. Learn how users spend their time in your app. Apply this knowledge to keep them engaged.Nine out of ten US households now subscribe to a streaming service. Learn how users spend their time in your app. Apply this knowledge to keep them engaged.

How to Get Streaming App Customers to Buy More

How do you grow app purchases beyond subscriptions? We look at how streaming app developers can increase the bottom line via additional purchases.

Retain Customers by Making Marketing Fun Again With OTB Digital’s Jarrett Thomas

On this episode of the Big Leap, Jarrett Thomas talks about developing personal brands to build your reputations in a crowded marketplace.

How User Segmentation Powers Personalization

Learn how user segmentation can create more personalized experiences that drive user engagement and increase revenue. Get the strategies for segmenting users with our expert guide. Learn how user segmentation can create more personalized experiences that drive user engagement and increase revenue. Get the strategies for segmenting users with our expert guide.

Personalized Lifecycle Marketing: High-Impact Use Cases in Gaming

What are actual personalization use cases that have the biggest impact on player loyalty and revenue? Some examples in lifecycle marketing.

Be A Catalyst for Change 

Anush Shand, our SDK Engineer, understands how rewarding it is to give back and make a difference in the lives of people and he’s been diligently working towards it. Let’s hear in his own words how tiny things can make this world a better place for all of us to live in it together. Anush

7 Ways to Enhance Customer Engagement Using Website Personalization

Discover the power of website personalization to engage with customers. Get started on your website personalization journey with our comprehensive guide.

Is Your Ecommerce App Sticky Enough?

What is eCommerce app stickiness? We discover key strategies to get sticky and improve your app's user growth, loyalty, and business revenue. What is eCommerce app stickiness? We discover key strategies to get sticky and improve your app's user growth, loyalty, and business revenue.

The Power of Email for Boosting Streaming App Engagement

Emails are a powerful tool for strategic marketing and improved streaming app engagement. Here's how to leverage your email campaigns for maximum ROI.

If Knowledge is Power, Curiosity is the Catalyst 

Varsha Lakshman, Manager Strategy and BizOps, believes in the magic of marketing that can change the course of a product or service. Let’s hear in her own words how — when curiosity and a zest to learn are provided with a perfect platform — it can lead to a whole new world of opportunities. As

G2 Spring 2023 Reports – CleverTap Continues Its Winning Streak Across Multiple Categories

CleverTap has been named a global leader in the G2 review site’s Mobile Marketing category for the 16th time in a row! This recognition is a result of high user ratings and market presence scores. CleverTap has been named a global leader in the G2 review site’s Mobile Marketing category for the 16th time in a row! This recognition is a result of high user ratings and market presence scores.

Email Still Rules: Average Email CTRs for Ecommerce Apps

Email marketing is an effective yet overlooked strategy. Learn how to optimize your email click-through rate (CTR) to generate higher revenue.

Ensuring Customer Trust – an Important Lever for Business Growth

We’re proud to launch our new Trust Portal, a one-stop resource for all security and compliance documents and details. We’re proud to launch our new Trust Portal, a one-stop resource for all security and compliance documents and details.

Introducing Native WhatsApp Messaging On CleverTap

CleverTap, now an official WhatsApp Business Service Provider, lets you reach out to customers via hyper-personalized, in-the-moment WhatsApp notifications natively.

Introducing CleverTap Gaming: The Path to Sustainable Growth for Mobile Games

#post_excerptWe’re proud to announce the launch of CleverTap Gaming — the only full player management solution that is an all-in-one solution for gaming studios.

CTzen Stories: Perfect Life Balance by Ralitsa Petrova

In today's fast-paced world, how important is it to strike a perfect balance with different aspects of life? Ralitsa Petrova, Email Deliverability Specialist from our Bulgaria Office, believes in having a perfect work-life balance and shares her mantra for it in her own words. She talks about her family, her pets, her work, and the

Danielle Vona on Building a Bloomin’ Customer Base with Engaging Awareness Programs and Rewards

In this episode of the Big Leap, Vona details how rewards programs, limited edition NFTs, and influencer relationships help restaurants connect with their audience and keep diners coming back.

CTzen Stories: Sunny Thadani on Keep Learning, Keep Growing

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CTzens — because we believe in the amazing people we work with e

How Meesho Created an App Experience to Serve an Untapped Market

How Meesho grew their numbers and succeeded in expanding the size of the overall ecommerce market by building consumer confidence in online shopping.

What a Slowdown Means for Digital Consumer Brands

Recession or slowdown, it's here. Here's how it's affecting digital brands and what you can do about it.

2022 Was a Year of Innovations, With You at the Center of Every Inspiration

Yes, I'd like to receive the latest news and other communications from CleverTap. You can unsubscribe anytime. For more details, go to the Privacy Policy.

CTzen Stories: Mangesh Chaudhari on Never Losing Your Sense of Wonder

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CT'zens — because we believe in the amazing people we work

Five Time-tested Ways for Fitness Apps to Retain Newly Acquired Users

Five strategies for health and fitness apps to maximize on the new users brought about by New Year's resolutions.

How Fintech Apps Can Boost Push Notification CTRs

Our latest Fintech Benchmark Report shows that push notification CTRs stand at 9% for Android and 6% for iOS. Here are 5 tips to improve your push CTRs.

CTzen Stories: Priya Baptista – Push Your Limits, Not Excuses

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CTzens — because we believe in the amazing people we work with e

Are Your Push Notifications Just Delivered or Rendered? And What Can You Do About It?

Your carefully crafted push notifications are futile if they don't render for all your intended recipients. Learn how to avoid it using CleverTap RenderMax.

Seamless Sign-Up and Onboarding: 8 Best Practices for Successful Fintech Companies

These 8 best practices will help you design the best sign-up and onboarding process for your fintech app.

Instead of a Customer Lifecycle Funnel, Yodel Mobile Creates an Infinite Loop

In this episode of the Mobile Presence podcast, we interview Mick Rigby who shares his innovative model for customer retention which supplants the static and outdated linear customer funnel.

The year that was, and the exciting times ahead: A round-up with Sunil Thomas

What an extraordinary year 2022 has been! And to think it's already drawing to a close! A year where we all bounced back better and stronger than ever before - in the aftermath of the pandemic! R

CTzen Stories: Anina Fernandes – The World Belongs to All, Learn to Coexist

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CTzens — because we believe in the amazing people we work with e

How Meesho Achieves Dynamic Ecommerce Growth: Part 1 – Price over Convenience

Learn more about our customer Meesho, India's fastest-growing ecommerce platform, which has seen an explosion in app downloads and how they differentiate themselves through social and gamification elements.

How to Integrate CleverTap With External Business Intelligence Platforms

Here's how to export CleverTap data into external Business Intelligence (BI) platforms for automation and analytics.

Dennis Mink of Liftoff on How to Build Massive Value by Turning Customers Into Heroes

In this episode, we speak with Dennis Mink of Liftoff about how he's built a platform to showcase the mobile marketing industry's brightest players and created enviable client loyalty.

CTzen Stories: Swadha Sharma – Success Awaits at the End of Your Comfort Zone

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CTzens — because we believe in the amazing people we work with e

How M2Catalyst Is Bridging the Digital Divide While Deeply Engaging Users

Discover how telecom data services provider M2Catalyst, uses crowdsourcing to help the communities most affected by the digital divide.

How Multichannel Marketing Helps Improve User Experience

Multichannel marketing and support provide endless opportunities for your business to boost user experience and set your brand apart.

How Press Sports Found a Winning Formula by Helping Athletes Shine

Learn more about how Press Sports created a platform centered around athletes and learns from them to enhance the product's value.

CTzen Stories: Marc-Antoine Hager – Life is a ‘Circle of Happiness’

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CTzens — because we believe in the amazing people we work with e

Lessons From the Fintech and BFSI Masterclass by BharatPe and ICICI Bank

At our recent "The Big Leap Retention Masterclass," customers BharatPe and ICICI Bank shared solid strategies for retaining fintech app users.

App Monetization: 4 Strategies to Make the Most Out of Your Mobile App

App monetization strategies are key to turning your app into an appreciable revenue stream. The right kind of strategy for your business can do wonders.

CTzen Stories: Arpita Porwal – Give Me Wings, Believe in Me – and Watch Me Fly! 

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CTzens — because we believe in the amazing people we work with e

G2 Fall 2022 Reports: CleverTap Recognized as Leader in Mobile Marketing and Personalization

CleverTap is recognized as a Leader in ​​Mobile Marketing, Personalization Engines, and multiple other categories in G2 Fall reports.

Keep an Eye on These Mobile App KPIs to Measure Your App’s Performance

Tracking performance metrics is key to any marketing campaign—including in your mobile app. Follow these essential KPIs with CleverTap.

Conal Byrne of iHeartMedia on Achieving Engagement in an Underestimated Medium

In an interview with iHeartMedia Digital Audio Group CEO Conal Byrne, discover the deep level of user engagement you can achieve in an intimate, personalized, and influencer-driven medium like audio.

How KoinWorks Boosts Financial Literacy While Growing Retention and Reducing Cost Per User by 70%

KoinWorks is Indonesia's first financial super app and the leading capital provider to the country's digital and ecommerce merchants. Discover how they've managed to grow and achieve such impressive success.

CTzen Stories: Rishabh Arora – My Journey Into Technology 

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CTzens — because we believe in the amazing people we work with e

Here’s Why Your Customer Experience Needs an Experience Membrane

This report from Gartner outlines the challenges many enterprises face in optimizing their customer experience and how to address these challenges in order to create positive outcomes for your customers.

How Developing a Mobile-First Strategy Can Help Your Business in the Long Run

How a mobile first strategy reaches more customers, creates a personalized user experience, and boosts customer retention and engagement.

How Bayer Consumer Health Breaks Taboos to Engage Customers Better

On the CleverTap Engage podcast, we talk with Patricia Corsi, Chief Marketing, Digital and Information Officer for Bayer Consumer Health about brave marketing that navigates discomfort and taboo subjects to bring better health education to consumers.

Four Reasons B2C Companies Should Invest in Omnichannel Marketing Automation

In this blog, we discuss how omnichannel marketing automation can help B2C companies create a seamless brand experience across user interactions.

CTzen Stories: Supreet Kini on Corporate Culture: Backbone of the Organization 

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CTzens — because we believe in the amazing people we work with e

How Nymbl Science Engages Older Adults Through Trust-building and Personalization

On the Mobile Presence podcast, we interview Nymbl Science, on the science behind their app and how the company is building trust and creating highly personalized user journeys to improve retention.

Level-Up Your Retention Strategies With CleverTap’s Journeys Course

Our newest CleverTap University training course focuses on Journeys. Learn how to create an omnichannel engagement strategy and ease the process of orchestrating messaging campaigns.

Concentrated Marketing: Why You Should Focus on Knowing Your Target Audience

Concentrated marketing helps you pinpoint your market—who wants your product, and why. How can you use this technique to boost your business?

How Yummy Is Growing Revenue and Retention Through Delicious Personalized Experiences

Discover how super-app Yummy has found success through fulfilling customers' desires with a personal touch, translating the app-based experience into real-world satisfaction.

Android 13 Push Notification Opt-ins: What You Need to Know

Android 13 is coming. Here's what you need to know to prepare your app for it.

4 Ways Audience Segmentation is Integral to Your Mobile Marketing Strategy

Learn about the power of audience segmentation and how it can transform your mobile marketing strategy to drive significant gains.

CTzen Stories: Everyone Deserves to be Included

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CTzens — because we believe in the amazing people we work with e

How FREE NOW CEO Thomas Zimmerman Matches Marketing & Audiences to Drive Mobility Growth

On our CleverTap Engage podcast, we talk with FREE NOW CEO Thomas Zimmermann, about how his company uses a personalized approach to become Europe's largest e-hailing app.

How the Innovative Dating App HUD Builds Honest Relationships With Customers

On the Mobile Presence podcast, we interview the founder and CEO of dating app HUD, on how user experience and marketing strategies reflect the brand's mission as a safer way to meet people.

$105M Series D, focused on building #1 Retention Cloud

Announcing $105M funding round to fuel growth, global expansion, and innovation.

User Experience: The Most Important Factor to Consider in Mobile App Development

To stand out amid a sea of competitors, you need to personalize your app for every user. This paves the road to exceptional user experience.

Company Culture: The Backbone of an Organization

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CT'zens — because we believe in the amazing people we work

It’s an Omnichannel World: How AirAsia & Muuv Labs Are Personalizing in Real Time

How do AirAsia and Muuv Labs market to customers who are constantly on the go? The answer: Both brands personalize their customer journeys to treat their customers as individuals across all touchpoints on their journey.

Harnessing the Power of Hyper-Personalization to Educate, Drive Inclusion & Ignite Growth

How two Latin American fintech companies are raising the bar for these services while leveling the playing field for their users, with the aid of hyper-personalization. 

From Browsing to Buying: How Tata CLiQ Uses Data to Segment Audiences and Fuel Growth

This blog highlights how our customer achieved massive success by using hyper-personalization to provide real-time product recommendations that worked to convert.

TesseractDB™: The Future of Martech is Here

Legacy marketing technology is limited. TesseractDB — the engine that powers the CleverTap platform —breaks those limits by making unlimited amounts of data available, affordable, and actionable.

Mobile Marketing Automation Matters—Here’s Why

Mobile marketing automation improves customer retention and lifetime value. Personalized messaging, and unified channels improve customer experience.

Refuse to Choose: You Can Have It All!

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CT'zens — because we believe in the amazing people we work

Google Play Gaming Report: Nine Ways to Make Retention the Name of the Game

Sunil Thomas looks at the 9 characteristics of mobile games that successfully retain players. What it boils down to: set aside short-term monetization for long-term rewards.

CT’zen Stories: Akshat Agarwal — From Local to Global – If I can, you can!

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CT'zens — because we believe in the amazing people we work

How Fitness App Innovator Muuv Labs Harnesses Personalization to Drive Customer Loyalty

In this episode, host Peggy Anne Salz details how Muuv Labs uses personalization, recommendations, and well-timed notifications to build a loyal audience.

Apple’s WWDC 2022 Roundup: New Features Unveiled for iOS 16, watchOS 9, and More

What shiny new things were announced at Apple's Worldwide Developer Conference (WWDC) 2022? We've got you covered in this post.

How Businesses Can Benefit from Marketing Automation Platforms

Marketing automation platforms bring 4 major benefits to the businesses that use them — from personalized communication to increased marketing ROI.

Rich Donahue of Ibotta on the Secret to Rewarding Customer Loyalty

In this episode of CleverTap Engage, we speak with Rich Donahue of Ibotta about the best ways for retailers and brands to partner in building customer loyalty.

How Livestreaming Platform YouNow Drives Frequent User Interaction and Engagement

Find out how YouNow uses CleverTap for analytics, campaigns and journeys – a partnership that has produced a 22% month-over-month increase in weekly average users of their livestreaming app.

CleverTap University: Teaching Marketers to Next-Level Their Growth Strategies

Announcing the launch of CleverTap University (CTU) — a series of online courses designed to uplevel your growth strategies and knowledge of the CleverTap platform.

CT’zen Stories: Garima Agarwal – On Mountaineering and Following Your Heart

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CT'zens — because we believe in the amazing people we work

Six Ways You Can Leverage VoIP to Grow Your Business

VoIP (Voice over Internet Protocol) allows users to make calls using the internet, instead of a landline. Here are 6 ways to grow your business through VOIP.

CMO Playbook: How Customer Behavior Has Transformed in the Past Two Years

To say that COVID-19 has impacted the way customers use their mobile devices is an understatement. Here are 5 ways customer behavior has changed in the last 2 years.

CleverTap Quarterly 2022 Takeaways: Hyper-Personalization for the Win

CleverTap Quarterly (CTQ) is a virtual event with customers and industry leaders sharing their strategies for success. This CTQ featured insights into why hyper-personalization provides today's brands a competitive advantage.

CT’zen Stories: Francesco Guerrieri – Don’t Limit Your Challenges, Challenge Your Limits!

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CT'zens — because we believe in the amazing people we work

Abhishek Gupta: Marketers Should Create Value at Every Touchpoint

In this episode of the Mobile Presence podcast, our host Peggy Anne Salz talks about hyper-personalization with our Chief Customer Officer, Abhishek Gupta.

Leslie Osman of IncredibleBank on Building Incredible Customer Experiences

CleverTap and Leslie Osman on creating the kind of personalized customer experiences that were once reserved for community-oriented, brick-and-mortar businesses.

CleverTap Welcomes Leanplum

Today is a big day at CleverTap. Arguably the most significant step in our journey towards delivering unprecedented value and unlocking substantial competitive advantage for our customers. Today, we s

Hyper-Personalization in the News, CleverTap Quarterly on May 26th

Hyper-personalization is essential and is the topic of our CleverTap Quarterly event which will highlight how global brands use hyper-personalization to build amazing campaigns.

Google I/O 2022: Highlights 

Highlights from the announcements at Google I/O 2022 and what it means to CleverTap customers.

Why Hyper-Personalization Is the New Normal: An Interview With CleverTap’s Chief Customer Officer

This interview and blog highlight the solutions to the challenge of creating hyper-personalized customer experiences to meet the needs of today's most-demanding users.

Google Play Data Safety: What You Need To Know

The Data safety section on Google Play is a simple way for apps to help people understand what user data a app collects or shares, as well as showcase the app's key privacy and security practices.

CT’zen Stories: Anirban Majumdar – Strong Work Ethic is a Choice

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CT'zens — because we believe in the amazing people we work

How to Deploy Epic Personalization Campaigns

This blog discusses best practices for creating effective hyper-personalization campaigns and fostering a corporate culture that serves up what consumers want. 

Honey Bajaj Joins as SVP & Global Chief of Consumer Experience to Add Scale and Impact

Honey is a design strategist, an innovation leader, and a social entrepreneur with extensive work in India and the U.S. She'll lead CleverTap's CX function and create programs to help our customers reimagine customer experience.

Brian Balfour of Reforge On Why Retention Matters—and Benchmarks Don’t

In this episode of CleverTap Engage, we talk to the founder and CEO of Reforge, the career development membership program for tech leaders. An expert on growth and user acquisition, Brian Balfour wants companies to look at retention in a new light.

CleverTap Awarded “Breakout SaaS Startup of the Year” by SaaSBOOMi

We're honored to be recognized for our platform's innovations and its unmatched ability to help our customers increase user retention.

CT’zen Stories: Jacob Joseph on the Power and Potential of Taking Risks

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CT'zens — because we believe in the amazing people we work

New COO; Next Stop, Operational Excellence

Welcome Anand Venkatraman as Chief Operating Officer. His appointment marks a new phase of growth for the company and a significant step towards realizing our mission as world-class growth partners for our customers.

CleverTap Named a Leader in G2’s Spring 2022 Report for ​​Mobile Marketing and Multiple Other Categories

The new G2 Grid reports for Spring 2022 are now live, and we are delighted to share that CleverTap has been named a leader across multiple categories! This is the 11th time in a row that we have been

CT’zen Stories: Sonam Kamble – Striving to Learn – The Best Adventure in Life

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CT'zens — because we believe in the amazing people we work

CT’zen Stories: Peter Wilkniss on Building a Career By Doing What You Love

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CT'zens — because we believe in the amazing people we work

Beyers van der Merwe of PEP Stores on Staying Digitally Relevant to Your Customers

In this episode of the CleverTap Engage podcast, we speak with Beyers van der Merwe of PEP Stores about staying digitally relevant in the world of traditional retail. 

Mobile App Engagement: 7 Powerful Strategies for User Retention

Mobile apps are all the rage. Learn how to secure new users and keep your customer base happy with our guide to mobile app engagement strategies.

Hyper-Personalization Is the Future: What Organizations Must Understand About the CX Imperative

To succeed in e-commerce today, organizations must consider one essential question: What experiences should I be offering to my customers? The answer: Customers expect hyper-personalization.

Study: The Untapped Mobile Opportunity in Rural India

CleverTap conducted a study on mobile usage behavior in India, analyzing over 300 mobile apps, each with more than 4M average monthly users. Highlights below.

CT’zen Stories: Meenakshi Ganesh on Beating Impostor Syndrome

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CT'zens — because we believe in the amazing people we work

Mobile App Marketing Template [Free] and 10 Planning Tips

Nail down your marketing strategy with our 10 planning tips and free mobile app marketing template.

Nick Hobbs of Brief On Building Subscription Services That Monetize

In this episode of CleverTap Engage, Nick Hobbs, CEO of Brief, shares tried-and-tested strategies on how to monetize any subscription service.

What Are App Icon Badges? Understand This Subtle Engagement Tool

App icon badges are little red dots, but their impact on mobile marketing is enormous. Here's how to use them to empower user engagement.

CT’zen Stories: Irish Reyes-Edmondson on Careers and Motherhood — and Making a Difference

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CT'zens — because we believe in the amazing people we work

CleverTap in G2’s Top 25 Best Software Companies in India

CleverTap has been ranked in the Top 25 list of the Best India Sellers for 2022.

What Is Cross-Channel Marketing + How Does It Improve ROI

What is cross-channel marketing? Our comprehensive guide explains how this marketing strategy is defined and how it can help brands increase their ROI.

The Experience Economy is Upon Us – Are You Ready For It?

We're in the midst of a new era in ecommerce: the experience economy. What does this mean for your brand and how can you ensure that your company is riding the peak of the wave? CleverTap has the answers.

What I’ve Learned About Retention From 10k Global Apps

Retention is the single most important metric for SaaS companies because it's impossible to grow your business without retaining customers. Retention should be your #1 priority.

CT’zen Stories: Anupam Tripathi on Chasing Dreams 

Everyone has a story waiting to be heard. We're highlighting some of the amazing stories from within CleverTap — from our very own CT'zens — because we believe in the amazing people we work with every day and want to share the exciting work culture that we've built together. Presenting: the CT'zens of CleverTap.

How AI Will Improve Customer Experience in 2022

Find out why 99% of Fortune 1000 companies actively invest in AI customer experience solutions to power customer engagement and retention.

The CMO of TOMS: Helping Change 100 Million Lives While Elevating an Iconic Brand

TOMS is an iconic shoe brand that donates 1/3 of its profits to vital causes. How does a purpose-driven brand like TOMS do this while also turning a profit? This episode of CleverTap Engage has the answer.

Marketing Automation 101: Learn the ROI of This Innovation

Learn how marketing automation can help reduce your team's workload, allow them to focus on what really matters, and improve your company's ROI with our guide.

CleverTap Quarterly Takeaways: Starting 2022 Strong

At our latest CTQ this January 13, 2022, we took notes on what was shared and what takeaways you can use immediately in your marketing campaigns. Below, we summarize the first CleverTap Quarterly for this year. 

8 Ways Savvy Retailers Get Ecommerce Personalization Right

How important is ecommerce personalization? Statistics show that, for retailers, it's everything. Here are 8 essential tips for getting it right.

Behavior Isn’t All About Data: A Lesson from Rory Sutherland

In this episode, we hear from advertising and marketing legend Rory Sutherland, Vice Chairman of Ogilvy UK on whether our current obsession with data is causing the magic of marketing to disappear.

5 Marketing Analytics Tool Features Every Mobile Marketer Needs in 2022

The best marketing analytics tools hand you a roadmap to help you reach your customers. Here are five features no analytics suite should be without.

13 Brilliant Customer Loyalty Program Examples

These customer loyalty program examples illustrate how top brands keep their most valuable asset, their customers, happy and engaged.

NRF 2022: The Future of Retail is Here

We'll be at NRF 2022 Retail's Big Show in NYC. To prepare for the discussions that will revolve around the future of retail, here's what's happening in retail.

Why Harnessing Customer Experience is Key to Building a Product That Scales

Abhishek Gupta, CleverTap's Chief Customer Officer shares why harnessing customer experience data is key to building a product that grows and delights users.

Upward and Onward With Jayant Kshirsagar, Our Senior Vice President of Marketing

Introducing Jayant Kshirsagar, our new Senior Vice President of Marketing, who will lead our marketing and demand generation efforts across the globe.

Delivering Scale and Business Value in 2021: CleverTap Product Recap

As we step into 2022, let's look back on how the CleverTap platform evolved and grew over the past year.

How To Create a Customer Journey Map: Free Template

This customer journey map template with tips for mobile marketers will help you level up your customer experience at every touchpoint.

How Fast-Growing Streaming Service Shahid Avoids Cancellations & Drives Subscriber Loyalty

Sasha Kurduik, Head Of Customer Experience at video service Shahid MBC, shares insight into customer experience and how to convince subscribers to stay on.

Estrategias del manual Rethink Fintech Playbook: educar a los usuarios para retenerlos

Nunca antes había habido tantas personas de tantos países que dependieran de las aplicaciones financieras para administrar su vida y planificar su futuro. El hecho de que se haya incrementado la canti

Estratégias Do Manual Rethink Fintech Playbook: Educar Os Usuários Para Retê-los

Jamais houve tantas pessoas de tantos países que dependessem dos aplicativos financeiros para administrar sua vida e planejar seu futuro. O fato de que tenha aumentado a quantidade de consumidores que

How To Measure Customer Loyalty: 9 Important Metrics

Want to learn how to measure customer loyalty? Our guide will walk you through nine important metrics, why they work, and how to calculate them.

Building Customer Empathy Into Your Omnichannel Marketing Strategies

We held an interactive panel bringing together experts to talk about growing your company while building empathy for the customer. These are the highlights.

The 10 Golden Rules of Engagement from Today’s Most Successful Marketers

We asked 10 top marketing leaders for their #1 rule for customer engagement. This is what they shared.

CleverTap is Safe from the Zero Day RCE Exploit Found in Log4j

CleverTap is not affected by the CVE-2021-44228 vulnerability. We have taken all steps to verify and confirm that CleverTap customers' data and systems are safe and not affected due to this zero day vulnerability.

Fintech Playbook Strategies: Empower Customers to Reach Personal Goals

What can fintech marketers do to drive positive customer experiences? One is empowering users to reach personal financial goals via automation & personalization

Omnichannel Marketing: What It Is, Why It Works, and How to Use It

Omnichannel marketing helps wildly successful brands create a cohesive customer experience. Here's what it is and how to build a winning strategy.

Fintech Playbook Strategies: Educate Users to Retain Them

How do you retain fintech customers? Educate them, as the mobile wallet and challenger bank MOVii did. Result? They reduced monthly churn by 82%.

Building a World-Class Company

Achieving Growth Goals and Hiring a Global CEO Suresh, Anand, and I started CleverTap with a mission to empower digital brands to increase their customer retention and lifetime value. This mission pro

Money 20/20: What’s Hot in Fintech Right Now

We bring you the latest buzz in the Fintech space gathered from our 4 days attending Money 20/20 this October.

CleverTap Acquires Patch To Power Branded In-App Voice with Trust, Security, & Privacy

We're thrilled to announce that CleverTap has completed the acquisition of Patch, which provides a unique technology to brand and embed communication channels, including in-app voice, chat, and push notifications directly into consumer apps.

Welcome Vikrant Chowdhary, CleverTap’s First Ever Chief Growth Officer

CleverTap hires its first ever Chief Growth Officer, Vikrant Chowdhary, whose expertise in growing enterprise businesses will help us scale even faster.

Usability Testing: The Key To Improving User Experience

Usability testing reveals how your product performs in the hands of real users before you bring it to market. Here's why it's the ultimate bias-remover.

How HelloFresh Successfully Educated and Converted Customers in the “Movable Middle”

HelloFresh's Emma Baines discusses why messaging must be consistent across touchpoints & how ad creatives tie together the customer journey.

Push Notification Best Practices: 35 Tips for Dramatically Better Messages

What are the latest push notification best practices? Take a closer look at three push notification must-haves and 35 effective examples from major brands.

User Growth: Lessons on How to Scale From Two Mobile Brands

As mobile app companies mature, the first metric they use to gauge their success is user growth. Find out how these 2 brands scaled and got ROI.

How B2B Ledger App Khatabook Combines Customer Education & Gamification to Fuel Growth

Khatabook, a B2B ledger app that helps SMBs track transactions, used personalization & games to grow users & increase click-to-conversion rates by 3%.

What Are Rich Push Notifications? Everything You Need to Know

What are rich push notifications? Learn more about using them to level up your customer engagement game.

Retention Marketing: 6 Simple Steps for a Winning Strategy

Learn the essentials of retention marketing and see how top mobile brands win loyal app users with brilliant retention marketing campaigns.

How Maple Media’s Ashley Fauset Manages Over 200 Apps with Hundreds of Millions of Users 

In this episode of CleverTap Engage, co-hosts Peggy Anne Salz and John Koetsier sit down with Ashley Fauset to discuss how she harnesses pricing and personalization to keep users loyal.

14 Customer Retention Lessons From Experts

From using marketing automation to building a customer feedback loop, learn how to maximize growth with these customer retention lessons from experts.

Why The Most Addictive Apps Are Impossible To Put Down

The most addictive apps are designed to be just that. Here's how to apply the scientific principles that make apps addictive to improve engagement & retention.

CleverTap Quarterly: Retention Experts Share How to Adapt Marketing To Consumers’ Changing Work-Life Needs

Read for more about the top advice and industry observations that our a panel of marketing experts shared recently at our August CleverTap Quarterly event.

New Benchmark Report: The State of Ecommerce in 2021

It's a good time to be an ecommerce brand. Global time spent in shopping apps is growing 45% year over year, with consumers spending 2.3 billion hours in shopping apps a week. And they're no

Rovio’s Kieran O’Leary Reveals the Winning Playbook for Lasting Player Retention

Discover how Rovio--maker of Angry Birds--relies on personalization, smart approaches to segmentation, and in-depth knowledge of their customers to achieve enduring success.

8 Clever Customer Engagement Examples From Top Brands in 2021

Want to build an effective customer engagement strategy? Check out key takeaways from these engagement marketing examples that are changing the game.

CleverTap Quarterly Showcase: 4 Marketing Strategies and Shortcuts From Engagement and Retention Experts

Read our top picks from our recent showcase event on how to eliminate friction, offer assistance, and make your app the center of your customers' experience. 

37 Mobile Payment Statistics Marketers Need

Cashless, touchless payment is a rapidly growing industry. These mobile payment statistics highlight what you should know as a marketer or business owner.

How Acorns’ CMO James Moorhead Drives 99% Retention With Personalized Gamification and Customer Education

We sit down with James Moorhead of Acorns to talk about the role of education and gamification in advertising, He also discusses the cornerstone role of segmentation in a successful retention strategy and the importance of building a long-term relationship with subscribers.

Offline and Online Customer Engagement: What Marketers Need to Know

Learn by example as we cover how to create an effective cross-channel marketing plan and successful offline and online customer engagement examples.

Channel Preferences Have Shifted – Listen to How Your Customers Want to Engage

Why marketers need to provide the information customers appreciate using the appropriate channels, customized to their individual journeys, and in the context of the customer experience

22 Must-Know Mobile Marketing Resources, Books, and Podcasts

Explore the best mobile marketing resources, books, and podcasts available to enhance your mobile marketing strategy.

Take Control of Churn with Retention Analysis

What is Retention Analysis? Learn how to perform retention rate analysis to find out how often users are returning to your app and fuel business growth.

How Visible’s Head of Brand Marketing Taps Influencers to Drive Customer Engagement

In this conversation with Visible, the first all-digital, wireless carrier in the US, CleverTap finds out how the company stands out by standing up for what its consumers value most: connection.

Mobile Advertising: What It Is + 13 Brands Leading the Pack

Learn what mobile advertising is, tips for planning a mobile advertising campaign, and brands leading the pack in mobile advertising.

Why Brands Need to Rethink Fintech Marketing: Pivot and Personalize to Deliver Netflix-Style Banking

This comprehensive resource equips marketers to educate consumers on how their app works and motivate them to use the app to achieve their financial goals.

20 App Install Ads That Are Winning The User Acquisition Game

App install ads are an important strategy to acquire new users. Learn by example as we cover search ads, social media ads, interstitial ads, and more.

This Week In Tech #3: The March Toward Live Video

Our weekly roundup of news in the mobile marketing and technology industries.

Customer Data Platform: How We Use Our CDP to Create Amazing Experiences

CleverTap's customer data platform combines data, decision, and delivery systems which enables growth teams to build amazing customer experiences.