OneSignal

How to Verify and Validate Email Addresses Before You Send

Learning how to verify and validate email addresses before you send an email is one of the best ways to maximize your email marketing efforts.

Improve Your Email Strategy with Audience Activity

We’ve added more ways to understand and adapt your email strategy in the OneSignal dashboard.

How to Manage Email Unsubscribes

A clear and effective unsubscribe strategy is a must-have component of a responsible and successful email marketing strategy.

How and Why to Replace No-Reply Email Addresses in Your Email Campaigns

By using a no-reply email address, you run a high risk of damaging your brand reputation through impersonality & a closed customer relationship.

How and Why to Set Up DMARC for Your Email Marketing

DMARC is a critical component to preventing bad actors from impersonating your brand. Read this guide to learn how DMARC setup can protect you!

What You Should Know About the FCM Deprecation

Learn more about the FCM deprecation, migration process, and free alternatives to enhance your notification strategy and avoid hassle.

Maximizing Your ROI: The Power of Customer Retention in Uncertain Times

A paradigm shift is underway, highlighting customer retention and engagement as crucial strategies to navigate uncertain times.

Understanding the Modern Data Stack

What is the modern data stack? Learn the difference between the modern data stack & the traditional data stack with this comparative guide.

How to Optimize Emails for Dark Mode

This guide to Dark Mode emails will help you implement code, avoid common limitations, & optimize emails for Dark Mode across multiple devices.

OneSignal Opens New EMEA Headquarters in London!

OneSignal has opened a new office in London to serve as a headquarters to better support our EMEA customers.

Four Ways to Use the OneSignal Integration with HubSpot to Boost Engagement Across Channels

Learn how to trigger mobile and web notifications with OneSignal's HubSpot integration, all within automated HubSpot workflows!

How to Write Better CTAs

A CTA, or call-to-action, is a prompt that encourages users to take a specific action. Learn how to write CTAs that engage users & drive clicks!

User Insights Unleashed: Tapping Into User Communities For UX Research

These UX research tips can save you time and deepen your connection with and understanding of your users.

WWDC23 Recap: Key Themes, New Products, Features, and Updates

Learn what changes are coming to iOS 17, iPadOS 17, tvOS17, watchOS 10, and other major headlines from Apple's Worldwide Developer Conference.

10 Tips for Creating Engaging and Rewarding In-Game Challenges

These 10 tips for creating engaging in-game challenges will ensure your mobile game wins big where it counts: player satisfaction!

Migrating an Endpoint from Ruby to Go

Migrating our "on session" endpoint from Ruby on Rails to Go reduced CPU usage and concurrent requests by 40%, halving our Rails hardware usage.

Journeys Improvements: Streamlined Editing & Insight

We've enhanced our Journeys workflow builder tools so it's even easier to automate and optimize your customer messaging at scale.

Deep Linking Best Practices

What is deep linking, and how can mobile marketers leverage deep links to drive conversions? Our guide to deep linking covers it all.

6 Powerful In-App Messaging Use Cases & Examples

Learn some of the best use cases for using in-app messages within your app marketing strategy.

Continuing our Journey of Diversity, Equity, and Inclusion

A year after publishing our first Diversity at OneSignal article, Head of Engineering Zayna Shahzad follows up to share our progress and plans.

Email Segmentation Best Practices

Use these email marketing segmentation techniques to reach the right audiences with the right messages and drive clicks.

10 Best Practices for Writing Effective ChatGPT Queries in Marketing

Learn the unspoken rules, limitations, and strengths of ChatGPT to improve your query-writing skills and enhance your marketing content.

4 Ways to Use ChatGPT to Enhance Your Customer Engagement Strategy

Learn some simple yet impactful ways to incorporate generative AI tools like ChatGPT into your customer engagement and marketing strategy.

Unify Your Users Across Channels and Devices

Our new User Model gives you better access user data across channels, streamlines user analysis, improves the integration experience, and unlocks new features.

How to Clean an Email List

A step-by-step guide to maintaining a healthy email list using proven email marketing best practices.

4 Most Effective Player Retention Hacks for Mobile Games

Mobile gaming is one of the most saturated and churn-heavy industries in modern media. The old adage, “If it was so easy, everyone would be doing it”

What Does Mobile-First Mean?

Mobile-first marketing is now a must-know approach to today’s device-rich landscape. Here’s what mobile-first means and why it's important.

Guide to Understanding Mobile User Lifetime Value (LTV)

Learn what customer LTV means for mobile apps, why it’s a vital metric, and how to calculate it.

Reach and Convert New Audiences with iOS Web Push

iOS finally supports web push notifications! Learn why this new iPhone feature is so powerful and how to add it to your engagement strategy.

12 Examples of Apps Using Live Activities to Enrich Their UX

See how Apple's Live Activities feature has been implemented across various apps in different categories to enrich their UX and drive engagement.

Easily Test Apple's New iOS Web Push

Quickly and easily set up iOS and iPadOS web push so that you can send notifications as soon as Apple's new technology is out of beta.

What is a PWA?

Progressive web apps offer unique benefits compared to standard web apps and native mobile apps. Learn 9 key features of PWAs and why they matter.

OneSignal's Mission is to Democratize Customer Engagement

OneSignal's Co-Founder, George Deglin, shares the company's founding mission and the key principles that continue to shape the company's growth.

Journeys Updates: Time Window, Reusable In-App Messages, and Channel Reach Stats

We've made updates to our Journeys messaging workflow tool, so it's easier than ever to automate and target your messaging across channels.

How to Calculate Customer Acquisition Costs (CAC) for Mobile Apps

Learn how to analyze your marketing spend, measure the effectiveness of your user acquisition campaigns, and optimize your CAC for maximum ROI.

iOS Web Push is coming in iOS 16.4

This new release will allow web apps to send web push notifications to iPhones and iPads. Learn more about iOS & iPadOS 16.4 Beta 1.

What is paid mobile user acquisition?

Paid mobile user acquisitions involves using paid advertising to attract new users to your mobile app. Learn more about strategy and benefits.

Introducing the New OneSignal Logo!

We've updated the OneSignal logo! Find out why we revamped our logo and access our new presskit.

5 Predictions for Mobile App Marketing in 2023

As a recession looms, what changes can mobile app marketers expect in 2023, and how should they adjust their engagement strategy?

7 Tips to Enhance Your Mobile App's Holiday Marketing Strategy

Get your mobile app ready for the holiday season with these 7 tips for enhancing your holiday marketing efforts.

Gratitude & Warm Wishes for Your Holiday

Thank you and happy holidays from OneSignal! We've made a holiday gift on behalf of our users to Doctors Without Borders.

2022 Roundup: Top 10 Product Releases

We’ve added many new features and improvements, making it even easier to connect with their customers. Here's a look back at our top releases this year.

New Live Activities Support to Help You Drive Loyalty, Faster

We’re excited to announce that we're one of the first companies globally to release support for Live Activities. With OneSignal, what previously would take months of development, will now only take a matter of hours.

6 Cross-Channel Optimization Tips to Boost Customer Engagement

Here are six killer cross-channel optimization strategies you can use to boost customer engagement.

8 Email Newsletter Best Practices

Learn how to optimize your email newsletter to spur engagement and conversions.

How to Create a Mobile App Marketing Plan

Here's how to create an effective mobile app marketing plan for your business!

What Is an app icon notification badge?

Here we'll unpack the concept of app notification app icon badges and discuss how they can be used to enhance your mobile app engagement strategy.

How to Drive Results with OneSignal Email

Learn how to drive results with OneSignal email!

4 Tips for Implementing a Successful Mobile-First Loyalty and Rewards Programs

A mobile-first loyalty program is a way to incentivize long-term customer engagement by rewarding customers for repeated interactions with your brand.

Building the Email Platform Every Business Needs

Hear an engineering leader's take on the process and tactics behind building OneSignal email!

User Activation Along the Mobile App Journey

What does user activation mean for mobile apps?

11 Shades of Gray: A Color System Story

Learn how our Design Engineer improved our website accessibility by refining our website color palette.

OneSignal Python & PHP SDKs are Now Available

Use our Python and PHP SDKs to quickly integrate your application with the OneSignal Rest API to automate your app messaging and notifications.

How iOS16 Mobile Web Push Updates are Changing the Game for Web-First Companies

With iOS16, companies with a web-first model will soon have an innovative way to engage their users, expand engagement, and drive key business goals.

The Benefits and Challenges of iOS vs Android App Development

What are the benefits and challenges of developing an app for iOS vs. Android?

How to Build A OneSignal Dashboard With Postman Visualizer

Learn how to use the OneSignal Postman collection to build a custom OneSignal Dashboard to manage your user engagement across channels.

Running Our First Polishathon and Investing in UX Debt

User experience and ease-of-use are a priority for us at OneSignal. Learn how we planned and executed on a 5-day Polishathon addressing UX issues.

Do More, Faster with Segment Search, Tag Autocompletion, and More

We’ve been listening to your feedback and investing in continuous enhancements to our product. Our latest improvements promise to help you do more in less time.

Accelerate Customer Engagement with New Tools in Journeys

Enhance customer conversions with our new Split Branching feature!

My Design Engineering Internship and Shipping Responsive Design Improvements

Learn about our Design Engineer Intern's experience working with OneSignal including his contributions to improving our responsive design.

Start Sending Email with OneSignal

Set up email with OneSignal or simply integrate your existing email account to better manage your cross-channel messaging with one tool.

Using First-Party Data in Your Customer Engagement Strategy

What is a first-party data strategy? Learn how first-party is collected and used to enhance the customer experience and drive revenue.

6 Tips to Write More Effective Cart Recovery Emails

Learn what to include in an abandoned cart recovery email and tips to improve conversions and ROI.

How to Communicate Shipping and Delivery Delays to Customers

Learn how to tell customers about shipping delays and communicate logistical changes in a way that preserves brand loyalty and creates a better customer experience.

We’ve Raised $50 Million in Series C Funding to Democratize Customer Engagement

We're thrilled to share that we’ve secured additional Series C funding to accelerate our product roadmap and better serve our customers.

Top User Experience Trends in 2022

What are the current UX trends that are popular in 2022? Learn proven UX strategies and tips to improve your user experience.

How to Create a Successful Subscription-Based App Monetization Model

How can you execute a subscription-based mobile app monetization model? Read on to learn more..

Improve Retention with In-App and SMS for Journeys

We've added in-app messaging and SMS support to our Journeys builder, so it's easy to manage your omnichannel messaging strategy from one platform.

How to Optimize Your App for the Google Play Store

An app store listing in the Google Play Store helps Android users find, download and use popular apps

Preparing for iOS 16+ Live Activities

Learn about Apple’s new iOS 16+ feature, when it will launch, use cases, and steps to implement Live Activities in your iOS app.

Mobile App Growth Benchmarks and Strategies

Learn how to evaluate your app growth, calculate your growth rate, and hack your mobile growth strategy to convert and retain active users.

La Importancia de Estadísticas en la Mensajería con Clientes y sus Datos

Aprenda a usar las estadísticas de la industria para mejorar su estrategia de engagement, crecer el ROI y mejorar la experiencia de los usuarios.

The Best Mobile App Marketing Strategies

Creating a marketing strategy for a mobile app is simple if you follow these basic rules and proven tactics.

How does App Monetization Work?

How will your app earn revenue and outlast your competition? Learn foolproof mobile app monetization strategies and tips to earn revenue.

Android 13: What’s Changing and How to Stay in Touch with Your Users

What should you expect with the release of Android 13? With the new OS, users will soon have to opt into push notifications.

What is App Store Optimization and How Does it Work?

Learn why app store optimization is important along with proven strategies and tools to optimize your app store.

Strategies to Increase App Reviews and Improve Ratings

Learn easy strategies to earn more positive app reviews and improve user ratings.

7 Proven Techniques to Grow Your Mobile App Userbase

Learn how to build a mobile app growth strategy that works.

15 Strategies to Improve Your Mobile App User Experience

What makes a good user experience? Learn proven strategies to create a more intuitive and “sticky” app experience.

How to Build a Scalable Messaging Strategy

Here's how you can build a scalable messaging strategy for your mobile app to sustain business and audience growth.

Why Automated Marketing Solutions are Expected to Grow

As a marketing professional, you know the value of staying up to date on the industry news. Discover current automation trends to remain competitive.

Building Journeys

Learn all about the engineering details behind our cutting-edge Journeys product.

How to Make Sure Your App Redesign Launch is Successful

Here are some actionable steps you should take to ensure the success of your app redesign.

Creating a Strong Messaging Campaign Across Multiple Channels

Here are some hot tips for creating a strong messaging campaign across multiple channels!

8 Strategies to Grow Your Email Marketing List

Looking to grow your email subscriber list? Here are 8 strategies you can use to do so!

How to Add Push Notifications to an Android App with Java and Kotlin

Learn how to add push notifications to an Android app built in Java or Kotlin for free using OneSignal.

Biggest Reasons Users Opt Out of Push Notifications

Why do users opt out of push notifications? Here are some commmon reasons your audience may be unsubscribing from your brand communications.

Inside the OneSignal Apprenticeship as an SDK Engineer

Hear from SDK Software Engineer, Nan Li, about her experience in the OneSignal Engineering Apprenticeship program and her reflections on her path in the field.

My Experience as a OneSignal Engineering Apprentice

Hear from Software Engineer, Hunter Laine, about her experience in the Engineering Apprenticeship program at OneSignal and her reflections on her path to engineering.

OneSignal Typescript/Node SDK is Now Available

We are pleased to announce that the OneSignal Typescript/Node SDK is now available.

OneSignal Email Messaging With Ruby on Rails

We're excited to announce our new Ruby on Rails Plugin!

OneSignal Rust Client Library is Now Available

Our OneSignal Rust Client Library makes it easy to connect your Rust app with the OneSignal REST API to send push notifications for free.

Explore our New Partner Directory

Leverage OneSignal's refreshed partner directory to find the right channel partners, technology partners, and strategic alliances to grow your communication strategy.

Our .NET API Library is Now Available

Quickly and easily add push notifications and messaging to your .NET application using OneSignal's .NET API Library.

What is Mobile Marketing Automation?

What is mobile marketing automation? How can you use it to effectively scale your messaging strategy to reach your user base?

The Holistic Approach to Combating Mobile App Churn

We partnered with Yodel Mobile to create a comprehensive report on how to combat mobile churn. Here are some key takeaways.

OneSignal Java Client SDK is Now Available

Use OneSignal's Java client SDK to seamelssly integrate with the OneSignal REST API and send automated push notifications for free.

Add Push Notifications to WordPress 6.0

Learn what to expect with the release of WordPress 6.0 & how to add web push notifications to a WordPress site for free using the OneSignal plugin.

Fixing Memory Leaks in Rust

Memory leakage in Rust is completely safe...until you run out and it results in your program being killed by the kernel. Learn how we solved this issue to eliminate memory leaks in our latest product feature.

Convey Your Brand and Style with Full HTML Support for In-App Messages

In-app messaging is crucial to companies that want to reach all their active users, regardless of whether they’re subscribed to notifications. We’ve continued to invest in messaging customization features for our in-app messaging, all with no code or app releases required. However, we’ve heard from a more

WWDC '22 Predictions

WWDC '22 holds critical updates that affect the push notification space, including potential support for Safari web push notifications, changes to focus mode, and more.

How to Add In-App Messages in React Native (Expo)

Learn how to add in-app messaging capabilities to your React Native (Expo) app in minutes with OneSignal.

Understanding Confirmed Delivery

Are you seeing low Confirmed Deliveries in your message report? Here are some reasons you may be experiencing this pattern.

Our Go Client SDK is Now Available

Our new Go Client SDK makes it even easier to integrate the OneSignal's REST API with your backend events, data, and more.

How to Send Push Notifications with the OneSignal NodeJS Client SDK

Quickly set up and send push notifications to your NodeJS app using the OneSignal API & NodeJS Client SDK.

Highlights From Google I/O 2022

Google I/O 2022 brings notable updates that affect OneSignal and our customers, including Android 13 permissions, the Android Google Play Index, and Flutter 3.

Localizing Your Message Strategy

Phiture showcases how companies can use language localization in their messaging campaigns to better monetize different markets.

Diversity at OneSignal

Here, we showcase our current and future diversity initiatives at OneSignal.

How do Web Push Notifications Work on Mobile Devices?

Learn how web push notifications work on mobile devices.

Our VueJS NPM Package is Now Available

The OneSignal VueJS SDK plugin makes it quick and easy to add web push notifications into your Vue web application.

Optimize Email Performance with A/B Testing

With OneSignal's built-in A/B testing feature, it's easy to test out different email strategies and optimize your campaign performance.

C-SPAN Uses OneSignal to Spark Audience Engagement

Find out how the C-SPAN Now app uses OneSignal to keep its audience engaged and provide more ways to tune in to important government events.

The Importance of Customer Messaging Stats & Insights

Learn how to use industry statistics to improve your engagement strategy, boost ROI, and enhance your customer experience.

Increase Engagement with Email for Cross-Channel Journeys

We're excited to announce we've added email to our cross-channel Journeys product!

Our Angular NPM Package is Now Available

Our Angular NPM Package makes it even easier to add push notifications into your Angular app for free. This SDK includes full Typescript support.

GraphQL and Push Notifications with OneSignal and TakeShape

Check out this collaboration project which uses OneSignal and TakeShape to create a new app and send personalized push notifications in real-time.

How to Choose the Perfect Email Service Provider for Your Needs

Choosing the right email service provider for your business needs is important to your success. Discover how to find the right one for you here.

10 Tips for Writing Good Email Subject Lines and Preheaders

Earn more email opens with these 10 tips for writing subject lines and preheaders.

Understand the Value of Each Platform With Push Analytics by Platform

OneSignal's API analytics let you compare how your notifications perform across web and mobile, so you can optimize your engagement strategy for each channel.

OneSignal’s Data Centers Are Moving to the EU!

OneSignal's data centers are moving to the EU. Learn what this means for our customers.

How to Send Push Notifications with the OneSignal REST API

Learn how to send automated push notifications to your app users for free using the OneSignal REST API and NodeJS.

How to Pinpoint and Reduce App Churn

Users "churn" when they abandon your app. Here are some ways to pinpoint and reduce app churn.

How to Use Notifications to Support Mobile Game LiveOps

Here's how you can use push notifications to support your mobile gaming app's LiveOps strategies.

Why Do Emails Bounce?

Why do emails bounce? Here are some reasons emails bounce and what you can do to reverse a high bounce rate.

6 Strategies to Grow Your Mobile Push Subscribers

How can you grow your mobile push subscriber list? Read on for our top tips on how to gain more mobile opt-ins.

How to Build a Competitive and Robust Engineering Compensation Model

How can you attract and retain talented engineers? Learn how we created an engineering compensation model that supports and rewards your growing team.

Our OneSignal Expo Plugin is Now Available

With the OneSignal Expo Plugin, you can automatically configure the code files you need to get the OneSignal React-Native SDK working!

Responsive Email Design

What is responsive design and how can you implement it? Why is it important within your overall email strategy?

Message Name and Better Email Analytics for an Improved User Experience

Name your messages for better organization. Check out the improved email report for easier analysis.

How OneSignal meets GDPR Compliance Measures

OneSignal complies with the GDPR framework, and we empower you, our users, to do so too.

How to Add Push Notifications into an iOS App

Follow this step-by-step guide to add push notifications to your iOS app for free with OneSignal.

How to Add Push Notifications to a Flutter App

Follow this simple setup guide to learn how to send push notifications to a Flutter iOS or Android app for free using the OneSignal Flutter SDK

Understand Your User With the New User Profile Page

Our new user profiles feature allows you to better understand your users and optimize your messaging strategy for their needs.

Email Optimization Tips to Improve Deliverability

Looking to optimize your emails for better deliverability? Land your brand's emails in subscribers' inboxes with these 6 deliverability tips.

OneSignal is Now Remote-First

OneSignal co-founder and COO, Long Vo, discusses OneSignal's new remote-first policy and what it means for the company.

Email Branding Tips For a Consistent Customer Experience

Email branding is the process of conveying a consistent brand identity through your emails by standardizing brand elements such as your send address, copy, graphics, layout, and logo. According to the available data, consumers spend around thirteen seconds reading an email, which gives you limited time and space to make

Preparing for Android 13 Changes

The release of Android 13 could bring changes to the state of push notification permissions. Opt-in permissions could impact your app's Android opt-in rates.

4 Things You Need to Know About Email Compliance

Here are 4 things you must know about email compliance to stay in line with policies like the GDPR and CAN-SPAM Act.

Consistently Drive Value with Journeys

Use OneSignal Journeys to grow engagement and deliver relevant content to your users at the right time.

5 Ways Your Crypto Wallet Can Use Push Notifications

Here are 5 ways your crypto wallet can use push notifications to enhance the app experience.

Collecting User Feedback To Enhance The App Experience

What are the most effective ways to gather customer feedback to enhance your app experience? Here, we’ll show you how to do so using different channels such as push notifications and in-app messages.

A Closer Look at the Value OneSignal Provides

We commissioned Forrester to conduct a Total Economic Impact™ (TEI) study of our product. Gain objective insight into the ROI of our product!

Why You Need Mobile Push Notifications to Drive App Engagement

Windows Push Notification Services enable developers to send updates from their own cloud service. Learn everything you need to know about WNS in this post.

iOS Web Push Notification support is coming soon in 2022

On January 27, 2022, Apple seeded the first Beta of iOS 15.4 featuring several updates— including one that we've been looking forward to for a long time. iOS 15.4 is expected to introduce many new features, including support for Face ID with a Mask, new emojis, and updates

What is SMS Marketing and Why Do I Need It?

SMS Marketing is a technique to send promotional campaigns or transactional messages for marketing purposes. Learn more on our blog.

How Apple Push Certificates Work and Why Their Notification Service Matters

Apple requires the Apple Push Notification service (APNs) certificate to be renewed every year. Learn all about push notifications and why they are important.

7 Real-World Push Notification Examples to Drive Reengagement

These 7 types of push notifications to help you reengage your app audience.

5 Top Notification Use Cases for Travel & Hospitality

Real-time communication is a must-have for travel and hospitality apps. Here's how you can use SMS and push to optimize your app experience.

What is a push notifications service and how does it work?

Before you can send push notifications to your users, you must configure your app with a push notification service.

10 Effective Push Notification Examples and Why They Work

What makes a push notification effective? Take a look at these 10 effective examples to find out.

Our Angular NPM Package is Now Available (Beta)

Our Angular NPM Package makes it even easier to add push notifications into your Angular app for free. This SDK includes full Typescript support.

Why Email Still Matters for Mobile Apps

Mobile apps shouldn't overlook email. Here's why your mobile app still needs this channel despite what you may have heard..

Achieve More Control and Flexibility with Full HTML Support for Email

With our new HTML editor, you can now more easily and flexibly manage your emails.

How to Add Push Notifications to a Vue App

Want to send notifications from a Vue app? Follow these steps to quickly add push notifications to your Vue app using the OneSignal-Vue plugin.

G2 Winter 2022 Grid® Reports Name OneSignal Top Small Business Push Provider

As the year comes to a close, we’re delighted to announce OneSignal has been named the leading Small Business Push Provider in the G2 Winter Grid® Reports.

How To Add Android Push Notifications to a React Native Expo App

Want to send push notifications on Android devices? Learn how to add Android notifications to your React Native Expo app for free by integrating with OneSignal.

How We Structure Design Team Meetings at OneSignal

Team meetings foster collaboration, feedback, and growth. Learn how our OneSignal design team meetings help us better communicate and increase our productivity.

Why Real-Time Alerts are Essential for Investment Apps

Find out why and how trading and investment apps are leveraging real-time stock alerts.

Thank you & Happy Holidays from OneSignal!

As we close out an eventful and challenging 2021, we’re amazed and humbled by the growing OneSignal community. Over 1.4 million of you now trust OneSignal to power your customer communications and we don’t take that lightly.

OneSignal is not Impacted by the Log4j Security Threat

We've looked into the Log4j security issue and confirmed that OneSignal is not vulnerable. Learn how we evaluated this potential threat.

6 Consumer and Customer Experience Trends to Watch for in 2022

2021 has been a year of sweeping changes to the app and digital marketing ecosystem, affecting companies across the board. Here are some key trends to look for in 2022.

How to Map Your Omnichannel Customer Journey

Omnichannel customer journey mapping helps you message your customers and meet their needs across every touchpoint with your brand.

2021 Top Product Updates and Releases

Here's a roundup of the top product updates and releases we've made in 2021!

Xamarin SDK Beta Now Available

Quickly and easily add push notifications and messaging capabilities to your Xamarin application with the OneSignal Xamarin SDK — now in beta!

Unity SDK Beta Now Available

Download Unity SDK v3.0.0 Beta 2 The Unity SDK streamlines adding notification and in-app messaging capabilities to your games. Download the beta today to get access to the latest features and improvements. What does this mean for you?Write less code using our slimmer API or no code

6 Valuable Segmentation Criteria to Target Your App Messaging

Learn why and how you can start segmenting your app audience to deliver the most effective messaging.

How to Protect Customer Satisfaction Amidst 2021 Holiday Shipping Delays

Protect customer satisfaction amidst 2021 holiday shipping delays with low inventory alerts, delivery deadlines, and cross-channel communication.

How to Send Event-Based Notifications with Next.js + Segment + OneSignal

Learn how to send an automated onboarding email when a new user signs up for your Next.js app using OneSignal and Segment.

New Email Features to Streamline Your Campaigns

Our latest email improvements make it easier to draft, duplicate, and send email. Find out what's new!

Creating "Coding Superheroes" with Weekly Company Classes

In our weekly "coding superpowers" sessions, our developers taught coworkers fundamental coding skills in a fun and rewarding way.

Our VueJS NPM Package is Now Available (Beta)

The OneSignal VueJS SDK plugin makes it quick and easy to add web push notifications into your Vue web application.

The Difference Between Omnichannel and Multichannel Marketing

What's the difference between multichannel and omnichannel marketing? Learn the benefits of each approach in your messaging strategy.

New Features to Improve Your In-App Messages

Our latest dashboard improvements make it even easier to perfect your in-app message design and export data. Find out what's new!

What to Include in a User Onboarding Email

Your app can use email onboarding to reduce churn and boost retention. Here are some tips for what to include in a user onboarding sequence.

6 Email Marketing Strategies for Mobile Apps

Here's why and how you should use email as a marketing channel for your mobile app. Increase user retention and keep your app top-of-mind.

Ruby API Client Library Now Available

The OneSignal Ruby API client library is available as a RubyGem. Add this gem to your app to easily engage with the OneSignal REST API.

6 Reasons Why I Joined OneSignal

OneSignal's VP of Product, John Crowther, talks about why he joined OneSignal and his reflections on the company.

What Is MMS?

What is MMS? How is it different from SMS? Click to learn the key factors that distinguish these two types of messages.

Responding to Android 12 Push Notification Changes

The latest Android OS version doesn't allow "Notification Trampolines." Learn what that means, why it matters, and how we adapted our push SDK.

A Simpler and Faster Dashboard Experience With Search

Use the search feature in your dashboard to quickly and easily locate the messages and features you're looking for.

The State of Notification Support Across Popular Devices in 2021

Notifications aren't just useful for apps and websites. Learn how they're being used in cars, TVs, wearables, game consoles, e-readers, and more.

Our ReactJS NPM Package is Now Available

OneSignal's free React web SDK plugin is available as an NPM package, so you can easily integrate push notifications with your React app.

How to Add Push Notifications to a Cordova Android App

Learn how to use OneSignal to leverage push notifications in your Android mobile app for free.

5 Psychological Insights to Drive Your Multichannel Messaging Strategy

Use these psychological insights to write better push notifications. These mental shortcuts can elevate your multichannel campaigns.

How the Pandemic Changed Digital Communication in Schools

Recent data shows how digital communication preferences in schools, among both parents and teachers, have evolved through the pandemic.

Best Practices for Messaging International Audiences

Learn how to tailor messaging to international audience preferences.

OneSignal Ending TLS 1.0 and 1.1 Support

To ensure the highest level of traffic security, OneSignal will be disabling TLS 1.0 and 1.1 support by September 30, 2021.

OneSignal + Amplitude Enable Personalized Experiences Throughout the Customer Lifecycle

This integration shares data between platforms and empowers you to target messages and craft more personalized user experiences.

Why Users Like Personalized Push Notifications

Learn why your users prefer personalized push notifications and how to implement them.

3 Reasons to Automate Your Push Notifications

Automated messages can save you time and help you both reengage inactive users and boost conversions.

How to Improve Push Engagement With iOS 15

With the newest iOS 15 updates, you now have more control over notification priority and can separate important messages from the not-so-important. Learn how to modify your settings to increase your user engagement.

Effective TypeScript for React Applications

TypeScript and React are excellent in combination. When you sprinkle React’s expressive component model with a little strong typing, you get fewer bugs and an improved developer experience.

What Factors Affect Email Deliverability?

Email deliverability, or the process of getting your emails into your recipients’ inboxes, is the benchmark every email marketer ascribes to.

Optimize Your Follow-up Messages with Cross-Channel Retargeting for Push and SMS

Companies use cross-channel retargeting to follow up with both engaged and sleepy audiences.

How to add push notifications In Android using Ionic + Capacitor (React)

Learn how to add push notifications to an Android app using OneSignal, Ionic, and Capacitor (React).

In-App Survey Building Tips to Earn User Feedback

In-app customer surveys provide direct insight into your customers’ needs. Use this feedback to improve CX and refine your product roadmap.

Strengthen Your Brand With Our New In-App Messaging Customizations

Strengthen your brand with our new in-app messaging customizations, which include new color, font, button blocks, and image options!

How to Make Push Notifications More Effective With A/B Testing

A/B Testing (known as bucket testing or split testing) can help marketers test different messages and see what speaks to their audiences.

OneSignal Named Top Workplace on Fortune's 2021 Best Workplaces

OneSignal has been named a Great Place to Work® by Fortune magazine as one of the 2021 Best Workplaces (#61 For the Entire Country in the SMB Segment).

A Seamless App Experience With Mobile Deep Linking Support for Email

We support mobile deep linking from email so that you can build a more seamless cross-channel user experience.

6 Ways Universities and Schools are Using Push Notifications

SMS helps connect students to activities, inform them about financial resources, communicate safety and health information, and keep them on top of their classes.

Messaging Strategy Basics: Geotargeting vs Geofencing

Tactics like geofencing and geotargeting hyper target users based on their location to deliver personalized messages.

New Country IS NOT Filter Option For Improved Segmentation

We've made our audience and country filters more flexible so that it's easy to hone your message audiences by region.

Guide to Understanding Push Notification Performance

Are your push notifications are performing well? Learn what metrics to track and how to use insights to inform your messaging strategy.

Our Unity SDK Now Supports Unity Package Manager

OneSignal Unity SDK version 2.14.0 now supports Unity Package Manager. Learn more about the benefits of this minor release.

Register Your SMS Long Codes to Improve Deliverability and ROI

New regulations are making long codes more business-friendly, but you must register with the Campaign Registry (TCR) to take advantage of deliverability and throughput improvements.

Understanding iOS Remote Push Notifications and Local Notifications

iOS remote notifications, or push notifications, differ from local notifications in several fundamental ways. Learn about the benefits and limitations of each.

Understanding iOS Remote vs Local Push Notifications

iOS remote notifications, or push notifications, differ from local notifications in several fundamental ways. Learn about the benefits and limitations of each.

Deciding When and How to Use Email vs. Push Notifications

How do you know when to use email vs. push notifications? Learn when and how to use each channel to see the results you want from your multichannel communications.

More Powerful SMS with Messaging Services and Alphanumeric Sender ID Support

As you build out your text messaging strategy in OneSignal, you may want to use different sender numbers. With Twilio's Messaging Services, you can bundle your phone numbers together with similar configurations for improved SMS delivery.

How Push Notifications, SMS, and Email Helped Drive COVID Vaccinations

Push notifications and SMS are a powerful medium for Covid vaccine scheduling, exposure monitoring, and ongoing public health education.

Apple’s plans to support iOS Web Push in 2021

Web push is now an increasingly mature channel, yet Apple still lags behind other browsers and operating systems and does not yet support Web Push on iOS.

What are Web Push Notifications?

What are web push notifications? How do they differ from mobile push notifications and email? Learn about this channel and what makes it unique.

7 Easy Solutions to Mitigate the Risks of Over-Messaging

Over-messaging can damage your brand and impact your customer's use of your website or mobile app. Strategies to avoid over-messaging are critical.

6 In-App Messaging Examples From Successful Apps

Check out 6 different in-app messaging examples that showcase how mobile apps improve their UX, boost retention, and drive business success.

New Web Push and Email Improvements

Learn about the latest improvements to OneSignal's web push and email solutions and how to utilize new features in your dashboard.

Understand the Value of Each Platform With Push API Analytics

OneSignal's API analytics let you compare how your notifications perform across web and mobile, so you can optimize your engagement strategy for each channel.

Using SMS as a Fallback Option for Push Notifications

Learn how to set up SMS as a fallback channel for connecting with users that aren't subscribed to push notifications.

Thread safety and Learning in Rust

How exploring lock types and Send & Sync led to a better understanding of thread safety in Rust

Announcing the OneSignal + Segment Integration

This integration syncs customer data from Segment into OneSignal so you can personalize and automate messaging campaigns based on real-time user behavior.

Hone Your Communication Strategy With OneSignal and Retool

The Retools and OneSignal integration allows you to build internal apps and connect to OneSignal APIs without any coding.

SMS Launches Out of Beta With Improved Experience & Deliverability

We've made huge improvements to our SMS beta product based on feedback and insight from our users. Now, we're launching our new and improved SMS solution!

Lorrie Norrington Joins OneSignal as a Board Advisor

Lorrie Norrington will bring her years of experience and insight to OneSignal as the newest member of the board.

Converting GitHub Repositories to “main”

Thoughts, advice, and experience on converting GitHub repositories from master to main.

Developer Guide: How to Add Push Notifications into a ReactJS App

Learn how to add web push notifications to your ReactJS app for free by integrating with OneSignal.